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The role of logistics in creating company value

Kunert O.

Zeszyty Naukowe / Wyższa Szkoła Oficerska Sił Powietrznych

2016

Nr 2

39--53

The requirements necessary for logistics services to fulfil the global demands have forced their transformation. At present, the needs of global communications, transportation, require planning and market information, etc., and they pose different challenges than in the past. These changes have made it impossible for the sale of industrial devices and products to be conducted without logistics. There is an increasing number of industrial goods in which logistics no longer performs an assisting role but the crucial one, contributing to company’s profitability. There has been, in certain cases, a greater than 50% increase in the contribution of logistics to the manufacturers’ value added chain. This strongly hybrid convergence of assets and logistics services has invented the term ‘product bundle’, which combines tangible and intangible goods along with services. The author’s experience of research into and the assessment of the intangible value of over thirty companies across various sectors of the economy has led to the conclusion that intangible values that have an impact on the company value also occur outside balance sheet activities and include logistic competences as well. In companies with logistic competencies, the index of increasing company value can be viewed as an index of its technical and marketing efficiency. The measurement of company value facilitates the assessment of company logistic focus.