Wyniki wyszukiwania - BazTech

1

Impact of social responsibility strategies on the perception of the exemplary organisation in global fashion industry

Barcik Agnieszka

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 191

41--61

EN

Purpose: Determining and discussing various strategies on social responsibility and their influence on the image of organization. Design/methodology/approach: The research method used in the paper is mainly a standardized survey conducted on the basis of a questionnaire containing closed and open questions carried out in two exemplary enterprises. The research process was also accompanied by analysis of source documentation. Findings: Research results verify research hypotheses formulated on basis of the paper’s objectives, enabling general conclusions. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the management staff in terms of use of social responsibility strategies. Social implications: Building awareness of social responsibility. Originality/value: The paper has cognitive value for the development of knowledge, science and quality in terms of social responsibility.

2

Innovations in image creation and management – a case study of an entity from the TSL industry

Krawczyk Patrycja

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2020

|

z. 149

351--359

EN

Purpose: Creation of image of an entity can happen as a result of unplanned activities or it may be the result of conscious creation. As we talk about innovation we have in our minds one of its four forms: technological, organizational, marketing and process. It means that creating the company's image enters into the trend of innovation. Cooperation within a TSL triad (transport, shipping, logistics) is a process which should also enters into the trend of innovation. Design/methodology/approach: In the first part of the paper the method of analysis of source materials will be used. In the further part a case study was used as a research method. An entity from the TSL industry will be analysed. Findings: Creation of the company's image is important. Marketing innovations based on digitization, social media or VR are necessary. Especially, they are very important for the highly globalized TSL sector. Changes in the field of digitization and the Internet go beyond the possibilities of legal regulations. It should be remembered that all changes bearing the risk marks simultaneously lead to development. Originality/value: The aim is to connect the three abovementioned areas (image creation, innovation, TSL industry) into one narrowly defined area of consideration.

3

The army for the society – the society for the army in the period of the Second Republic of Poland

Szoblik J.

Zeszyty Naukowe / Wyższa Szkoła Oficerska Wojsk Lądowych im. gen. T. Kościuszki

|

2016

|

Nr 4

74--87

EN

The article shows the mutual relationships prevailing between the society and the resurgent army in the period of the Second Republic of Poland. In the period of captivity, resentment and hostility toward the occupying army arose in the Polish society, which were subconsciously transferred to the resurgent Polish Army. As a result, the military did not enjoy too much popularity. Changing the strategists’ mindset, regarding the conduct of future wars, forced the leaders of the reborn Polish state to create strong ties between the army and the society. Educational programs, undertaken by the military, combating functioning illiteracy, participating in patriotic celebrations, supporting the construction of schools and preparing didactic aids for them, feeding children in schools, assistance in the construction of roads and bridges, the fight against unemployment and helping the public in the mitigation of various disasters brought tangible benefits to the army in terms of changing the way the society perceived it. Efforts on the part of the military were not only noticed but also rewarded by the society, which began to see the military service as an honor. As proof of this, due to the difficult economic situation in the state, the society paid generously through funding weapons and soldier’s equipment for many military units, as gesture of solidarity with the army. The outbreak of the war in 1939 showed how many positive changes occurred between the army and the society within such a short period.

4

Kreowanie wizerunku jednostki w organizacji publicznej poprzez marketing personalny

Wereda W., Kresowska M.

Nowoczesne Systemy Zarządzania

|

2011

|

T. 6, nr 1

31--48

EN

The purpose of this paper is to present the knowledge in the scope of personnel marketing and the creation of individual's image as well organization's image on the example of the Police. Surveys conducted for giving the concrete form of theoretical assumptions revealed that attraction and retaining of loyal employees in the organization is a very difficult thing to achieve. Employees' involvement in the affairs of the organization and the implementation of employer's objectives in an effective way can be the product for the creation of the positive image of the individual in the organization and the organization itself.

5

Wybrane aspekty kształtowania wizerunku Sił Zbrojnych RP

Lipińska J.

Zeszyty Naukowe AON

|

2010

|

nr 4(81)

277-296

EN

Creating the image of the 21st century professional army in Poland requires from their creators referring to immense achievements of the theory of organization and management, marketing in particular in this area. Methods and tools elaborated by public organizations are especially worth looking at. The possibility to take advantage of these achievements may allow creating a new more positive image of the army and its internal identity. The Armed Forces’ professionalization brings about the necessity of such changes. If we want to have efficiently operating armed forces, we need to employ appropriate workers. Moreover, correct relations with their environment will allow a better realization of tasks connected with security and defence of the state. The article presents the most important issues relating to shaping the image of a public organization and activities undertaken by the Ministry of National Defence for the Polish Armed Forces in this area.

6

Wizerunek przywódcy w systemie totalitarnym, autorytarnym i demokratycznym. Analiza porównawcza

Potocki P.

Ekonomia i Zarządzanie

|

2010

|

Vol. 2, no. 2

61-90

EN

This article focuses on the relations between an image of a political leader and a type of a political system. The models of a political system were used to compare determinants and factors which have an influence on the process of image creation. This theoretical proposal is aimed at a description of the main social and political conditions of the image elements and political system's identity. The function of a leader's image for stability and development of the political system is different for each analysed political system, i.e. totalitarian, authoritarian and democratic systems. In the totalitarian system, the image of a political leader is a kind of communication tool for maintenance of the permanent social mobilization. In the authoritarian system, the process of the image creation allows a political leader to hold control over selected areas of social life. Finally, in the democratic system, a political leader uses his image to enter political and electoral market and establish stable position on them.