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Identity of the Military Academy of Land Forces in Wrocław – results of empirical research

Skowronek-Grądziel A.

Zeszyty Naukowe / Wyższa Szkoła Oficerska Wojsk Lądowych im. gen. T. Kościuszki

2017

Nr 1

96--110

The article presents the results of empirical research conducted in the selected opinion groups in the Military Academy of Land Forces in Wrocław (MALF) on the perception of the Academy’s identity components. The paper forms a part of the project entitled “Key Issues in Creating the Image of the Military Academy of Land Forces in Wrocław”. The military education in Poland was reorganised in 2005, as a result of which the military academies expanded their activity and began to admit civilian students. In an attempt to solve the research problem of how to create a system enabling the MALF to compete effectively in the market of educational services, a research hypothesis was formulated, highlighting the necessity of making changes to the existing structure of identity. The purpose of the article is to establish the current MALF’s identity components and to determine the possible changes in the system in the new market situation.