The article presents an approach based on a joint, integrated application of two instruments of quality management - QFD and hoshin. The authors stress the fact that both methods develop cooperation between individual employees and departments, which makes it easier to develop staff awareness through involving them in objective-setting tasks. Integration of two key stages of strategic planning, i.e. design and implementation of a strategy by means of those instruments allows staff identification with the objectives and consequently makes strategy implementation easier. It should also be noted that complementing the hoshin method with the QFD one at the strategy (re-) design stage allows making sure that the strategy meets the needs of all stakeholders.
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