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EN
The Jati Kudus Terminal, which plays an important role as a public transportation node on the North Coast of Java Island, has experienced a continual decline in performance and service. This study aims to determine the effect of green terminal concept variables in the Jati Kudus Terminal using the multiple linear regression methods with SPSS 23. Data collection tool in the form of questionnaires distributed to respondents, namely terminal users who know the development of the Jati Kudus terminal every day. The perception data used in the analysis is the level of interest and satisfaction with the service and performance of the Jati Kudus terminal. The evaluation of terminal performance refers to the regulation of the Indonesian Minister of Transportation No. 132 of 2015 on the operation of the road transport passenger terminals. The green concept of terminal buildings and facilities refers to the Green Building Council of Indonesia. The results showed that the variable of transportation service reliability, ticketing, and travel costs have the highest and lowest average scores based on user importance and satisfaction, respectively. The other variables include Security guarantee and freedom from criminal acts; Safety and health guarantee and freedom from accidents; Responsiveness of the terminal manager in providing services; Availability and capacity of supporting facilities; Architectural aesthetics within and outside the buildings; Ease of obtaining general travel information; Affordability and accessibility in and out of the terminal; The density of people and vehicles in the terminal area; Comfort, regularity, and cleanliness; and Application of environmentally friendly concepts on terminal and transportation facilities. Therefore, managers of the Jati Kudus terminal need to repair and improve their services according to these 12 variables. The implementation of the green concept can develop Jati Kudus terminal into a green terminal in Indonesia that serves as a node of sustainable and environmentally friendly public transportation.
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