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Attractiveness of peripheral areas’ geographical environment for tourism and recreation vs the issue of holistic phenomenon measurement. Krajna case study (Poland)

Kozłowska-Adamczak Monika

Geography and Tourism

2021

Vol. 9, No. 2

33--45

Owing to the location of Krajna in the north-western part of the country, in the historical border area of northern Wielkopolska and Pomorze (and especially its being far away from large cities), it is considered a peripheral region as per Christaller’s theory. By virtue of such circumstances, Krajna exhibits rich and almost pristine environmental potential, together with well-preserved cultural capacity. The study aims to draw attention to the fact that nowadays the objective aspect of indexation should not be the only factor taken into consideration when assessing the usefulness of assets (tourism resources) for the development of tourism in a given area. Thus, the author performs calculations and data analysis using a two-stage research approach, which involves: 1) qualitative analysis of the results of a survey pertaining to the most prominent environment elements of the geographical region as indicated by tourists and local authorities, and 2) comparison and assessment (by means of a simple bonitation method) of tourists’ subjective opinions regarding top-graded elements of the geographic environment that are deemed to affect tourist attractiveness of the region. The analysis shows that the qualitative aspect of assessment in particular plays a major role in the analyses of region’s tourist attractiveness (especially in the case of peripheral regions). Although a given region may objectively demonstrate a higher degree of peripherality, this does not necessarily cause a decrease in perceived tourist attractiveness of environmental assets displayed by a geographic region as such but may in fact enhance those qualities from the subjective standpoint of tourists and local authorities. Said aspect is related to the determination of social perception on geographical environment elements. As such, it should be examined from both the perspective of “guests” (i.e. visitors) and “hosts”, here the local government representatives of the research area. The results of conducted studies have a viable impact on the shaping and development of the region’s tourist area. This, in turn, leads to a full (synthetic) measurement and assessment in terms of the attractiveness of the area’s geographical environment for the development of tourism and recreation.