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1 2019

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Managing intangible assets in the gaming industry enterprise

Dziwiński Piotr

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 137

35--47

The objective of the paper is to describe and systematise the concept of the enterprise’s resources, as well as to indicate comprehensive methods of managing intangible assets followed by the case study of a Polish gaming industry company with regard to protection of its non-material assets. The approach applied in the paper is of a descriptive-empirical nature. The research methods used in this paper are: induction, deduction, literature studies and a case study. The method of critical and comparative analysis was used in relation to the views presented in literature. The paper ends with a brief presentation of the research findings.