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1 2025

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Green Logistics Wheels: Assessing ESG Practices and Financial Performance in Emerging Transportation Technologies

Khursheed Ambreen, Rao Mariam, John Romel

LogForum

2025

Vol. 21, no 2

153--165

Background: Organizations seek new strategies when profitability falls below targeted levels. Environmental, social and governance (ESG) initiatives are increasingly recognized as key drivers of corporate performance. However, empirical insights into this relationship remain limited, particularly for transportation companies integrating high technology. This study aims to address this gap by examining how ESG practices influence the profitability of new technology-based firms (NTBFs) in the transport sector. Methods: This study analyzes data from transportation companies using high-tech solutions in the United Kingdom, spanning from 2010 to 2023, employing a multilevel Bayesian estimation approach to assess the relationship between ESG engagement and financial performance. Results: The findings reveal that, between 2010 and 2023, the selected transportation companies increased their investments in strategic activities, leading to improvements in ESG performance indicators. Conclusion: Drawing on resource-based view (RBV) theory, this study highlights ESG indicators as strategic resources that drive performance improvement. The findings provide valuable insights for practitioners and policymakers, emphasizing the critical role of ESG in enhancing a firm’s overall performance.