PL
 |
EN
Preferencje help
Polish version English version Język
Widoczny [Schowaj] Abstrakt
Liczba wyników
Powiadomienia systemowe
  • Sesja wygasła!

Znaleziono wyników: 4

Liczba wyników na stronie
first rewind previous Strona / 1 next fast forward last
Wyniki wyszukiwania
Wyszukiwano:
w słowach kluczowych:  finalny nabywca
help Sortuj według:

help Ogranicz wyniki do:
first rewind previous Strona / 1 next fast forward last
1
Content available Hierarchy of benefits achieved by final purchasers thanks to cooperation with offerors vs. the environment and specifics of this cooperation
Baruk Agnieszka Izabela
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
|
2022
|
z. 158
43--58
EN
Purpose: The aim of the article is to identify the hierarchy of benefits achieved by final purchasers as a result of their cooperation with offerors, taking into account the environment and specifics of this cooperation. Design/methodology/approach: A cognitive-critical analysis of the world literature on the subject indicates that these issues have not been studied so far. Therefore, it can be concluded that there is a cognitive and research gap in this regard. In order to reduce the gap, six research hypotheses were formulated. Primary research was carried out to verify the hypotheses. It covered 1,196 adult representatives of final purchasers in Poland. The collected data was subjected to quantitative analysis, using, inter alia, average scores analysis, comparative analysis, Pearson’s chi-square independence test, and an analysis of the V-Cramer contingency coefficient value. Findings: The results allowed, among other things, the following conclusions to be drawn: (1) non-material benefits of cooperation with offerors were more valuable for the majority of respondents, (2) the majority of respondents believed that the online and offline environments should be used in parallel as a place of this cooperation, (3) the respondents were more likely to express positive opinions on offers and offerors than negative ones, (4) dependencies were identified between non-material benefits and the environment of cooperation in the case of four benefits (those related to enriching the marketing potential of purchasers and meeting their social expectations). Originality/value: The results obtained and conclusions drawn on their basis are characterised by high cognitive and readily application value, enriching the knowledge on purchaser behaviour and enabling offerors to take appropriate measures to encourage purchasers into cooperation.
2
Content available Evaluation of final buyers expectations to new food products
Białoskurski S.
Acta Innovations
|
2015
|
no. 15
35--44
EN
The article presents the problem of new food products in the context of their evaluation in terms of the expectations of final buyers. The author of the article has performed a comparative analysis of food products currently offered against the expectations of final buyers. In addition, the research made it possible to ascertain the characteristics new food products should have in order to better meet the needs of food buyers. In this way, the article outlines potential directions of the activities of providers in shaping new food products. The research was carried out among Polish final food buyers. The research sample included two selected voivodeships (Lubelskie and Mazowieckie).
3
Content available Planowanie dystrybucji i projektowanie kanałów. Cz. II
Smolnik P.
TTS Technika Transportu Szynowego
|
2012
|
R. 19, nr 9
851--861, CD
PL
Na współczesnym rynku zdecydowana większość producentów zdaje sobie sprawę, że aby dotrzeć do finalnego nabywcy ze swoimi wyrobami, należy skorzystać z pośredniczącej instytucji zewnętrznej. Producent może wprowadzić swój produkt na rynek za pośrednictwem handlu hurtowego lub detalicznego. Jego wybór uzależniony jest przede wszystkim od specyfiki wytwarzanych produktów.
EN
In today's market, the vast majority of manufacturers are aware that in order to get to the final purchaser of its products, use an external intermediary institutions. The manufacturer can introduce your product to the market through wholesale or retail. His choice depends primarily on the specific products manufactured.
4
Content available Planowanie dystrybucji i projektowanie kanałów. Cz. I
Smolnik P.
TTS Technika Transportu Szynowego
|
2012
|
R. 19, nr 9
843--849, CD
PL
Na współczesnym rynku zdecydowana większość producentów zdaje sobie sprawę, że aby dotrzeć do finalnego nabywcy ze swoimi wyrobami, należy skorzystać z pośredniczącej instytucji zewnętrznej. Producent może wprowadzić swój produkt na rynek za pośrednictwem handlu hurtowego lub detalicznego. Jego wybór uzależniony jest przede wszystkim od specyfiki wytwarzanych produktów.
EN
In today's market, the vast majority of manufacturers are aware that in order to get to the final purchaser of its products, use an external intermediary institutions. The manufacturer can introduce your product to the market through wholesale or retail. His choice depends primarily on the specific products manufactured.
first rewind previous Strona / 1 next fast forward last
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.