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Success factors of mobile commerce adoption

Čorejová T., Podperová A.

Logistyka

2011

nr 3

This paper investigates the issue of mobile commerce focusing success factors that influence its adoption. The purpose of this article is to analyze economic, social and other factors that drive new technology adoption. These factors seem to influence adoption differently. In this article there are m/commerce adopters characterized and divided into three categories based on various roles they play. There is also a hierarchy model of the mcommerce users' requirements stated and m-commerce adoption factors in the existing literature showed.