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Rozwój wydarzeń kulturalnych zorientowanych na turystykę

Smoleński M.

Ekonomia i Zarządzanie

2011

Vol. 3, no. 2

73-82

The paper discusses the issues connected to development of cultural events tourismoriented. Positioning of cultural events of destination was outlined by using the portfolio method. The author points out the need of comprehensive destination management with development of tourism-oriented events as a priority. There is common understanding, that high positioning of destination image is impossible with lack of marketable hallmark events - of destination mark product. Tasks of event tourism policy was discussed widely with respect to: (1) distinct facilities policy of MICE; (2) destination management organization (DMO) support for the organization, the marketing, the financing and the consulting of destination events.

Factor Analysis of Safety for Visitors to a Mega-Event

Kwon Y. G., Park H. J.

International Journal of Occupational Safety and Ergonomics

2002

Vol. 8, No. 3

365--375

This paper investigated the safety factors considered by visitors to the Kwangju Biennale 2000 and analyzed the correlation between the safety factors and the demographic characteristics of the visitors. Global tourism increased throughout the 1990s, with the biggest surge occurring in the Asia-Pacific region. Long-distance travel is also increasing, and at a rate faster than the global average. The opportunities for event tourism appear to be strong almost everywhere, even though recessions may have an impact on these destinations. Along with this upward trend, competition for more desirable tourists is also surging (Getz, 1997). Therefore event tourism is appearing as a powerful method in the fierce competition around the tourism industry.