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Modern corporate ethics programs. Ferrero group case study

Bińczycki Bernard

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 136

57--68

The importance of ethical management in organisations has been emphasized in recent years. The latest research on global economic crime published in 2018 shows that almost half of global organisations claim to have experienced economic crime during the past two years. Surprisingly, as much as 52% of all economic crime is committed by people from within an organisation. Company regulations concerning ethics and its importance often fail to be reflected in the reality of day-to-day business practice. The goal of the paper is to present the possible activities of today's companies in three major areas of ethical management (social, economic and ecological). Literature review allowed the author to clarify the objectives of his empirical research. The aim of the research was to endeavour to answer the following question: Does the recently popular concept of CSR actually affect the treatment of employees, the relationships with the stakeholders and the environmental policies within the corporation studied, or is it merely an element of the company's marketing strategy? Moreover, on the basis of his research conducted in Ferrero Poland, the Author tries to find out if nowadays corporations have adequate skills and experience in managing social responsibility projects. As a result of empirical research, the paper presents practical ways of putting ethical strategies into practice. The article presents i.a. the following examples of ethical management: Code of Business Conduct, The Code of Ethics, Advertising and Marketing Principles, the eco project "Ferrero4Future," CSR reporting, Integrity Helpline, Ferrero University, Michele Ferrero Entrepreneurial Project (supporting local communities), Kinder Plus Sport Project "Joy of Moving" and the work of Ferrero Foundation.

Corporate core values and professional values of Generation Y from the perspective of the effectiveness of ethics programs

Stankiewicz J., Łychmus P.

Management

2017

Vol. 21, no. 1

95--110

In order for a business activity to be ethical, one needs ethical employees. Nevertheless, the ongoing generational change leads to the situation in which the values and the resulting standards of ethical behavior that have been thus far embraced in the workplace may no longer be unacceptable or respected by young people that enter the labor market. The article sets out to answer the following questions: what place do core values occupy in ethics programs of businesses; is there any relationship between them and the professional values of employees; why take into account individual preferences of organization members in terms of value when developing the agenda of corporate values. An important point of the discussion has become the values shared by those entering the labor market (the so-called Generation Y, or millennials) and the differences in this regard between them and the employees who have been pursuing their professional careers for years now (Generation X).

Chcąc prowadzić etyczny biznes, trzeba mieć etycznych pracowników. Jednak zachodzące zmiany pokoleniowe sprawiają, że dotychczas uznawane wartości w miejscu pracy i wynikające z nich normy etycznego postępowania mogą być nieakceptowane i nierespektowane przez młode osoby, wkraczające na rynek pracy. Celem artykułu jest odpowiedź na pytania: jakie miejsce zajmują kluczowe (firmowe) wartości w programach etycznych przedsiębiorstw, czy jest związek między nimi a wartościami zawodowymi pracowników, dlaczego warto uwzględniać indywidualne preferencje członków organizacji w zakresie wartości podczas opracowywania katalogu wartości firmowych. Istotnym punktem rozważań stały się uznawane wartości osób wchodzących na rynek pracy (tzw. pokolenie Y) oraz różnice w tym względzie między nimi a pracownikami od lat realizującymi swoje kariery zawodowe (pokolenie X).