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Entrepreneurship from the perspective of the Generation Z (Gen Z)

Narojczyk Sebastian, Nowak Dariusz

Management

2024

Vol. 28, no. 2

477--503

This article aims to identify and assess the factors that representatives of Generation Z who are studying in Poznań believe determine their entrepreneurial attitudes. Using a combination of literature analysis and a diagnostic survey of students at Poznań University of Economics and Business, the study reveals how local socio-economic conditions and educational opportunities affect entrepreneurial aspirations. The results underscore the importance of tailoring educational and policy initiatives to the specific needs of representatives of generation Z in Poznań, emphasizing practical education, support for local business initiatives and the city’s entrepreneurial heritage. The results provide deeper insight into the relationship between generational characteristics and the local context, while suggesting directions for further research, such as comparative analyses with other Polish cities to examine regional differences in entrepreneurial attitudes.