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Globalizacja konsumpcji w Polsce a innowacyjność przedsiębiorstw

Kozioł K.

Zeszyty Naukowe. Prace Instytutu Ekonomiki i Organizacji Przedsiębiorstw / Uniwersytet Szczeciński

2006

Nr 48, t. 2

547-555

Globalization processes together with other factors e.g. tumultuous character and changeability of economic life, countries' political and economic integration, growing importance of ecological issues) influence the behavior of market subjects, both producers as well as end consumers. More specifically, globalization causes changes in the consumption styles of purchasers and these changes can be observed, among others, in the following trends: -homogenization and heterogenization of consumer behaviour, -ecologization, -ethnocentrism and internationalism of consumers, -pro-quality orientation. In the paper author presents the findings of the research entitled "Polish shopping. What influences a client's choice?" conducted by TNS OBOP in 2003 and own research on the group of 32 high-tech companies.