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Motivational factors building the image of an employer in agile organizations

Kocot Maria, Olejko Katarzyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2025

z. 215

209--225

Purpose: The aim of the article is to identify key motivational factors that influence the building of employer image in agile organizations and to analyze their significance for the perception of the organization as an attractive place to work. Design/methodology/approach: The research was conducted using a survey method in AprilMay 2023 on a sample of 303 respondents. The collected data was subjected to quantitative analysis, including multivariate correspondence analysis (MCA), to identify relationships between motivational factors and respondents' assessments. Findings: Research results indicate that the key motivational factors in an agile organization are flexible working conditions, opportunities for skill development, recognition and rewards, and health and wellness programs. It has been shown that these determinants significantly affect the perception of the employer as modern, open and caring for the needs of employees. Research limitations/implications: The limitations of the study are the use of one method a survey and a sample limited to 303 respondents, which may affect the generalization of the results. The results are exploratory in nature and constitute a basis for further research using qualitative methods. Practical implications: The obtained results provide organizations with practical tips on how to create effective employer branding strategies. Particular attention should be paid to the integration of activities in the field of work flexibility, support for professional development and building an organizational culture based on trust and innovation. Social implications: Implementing flexible work arrangements, health-promoting activities and a culture of openness helps improve employee well-being and create more responsible and inclusive workplaces. Originality/value: The article brings new value by integrating theoretical and empirical approaches in the study of motivational factors as determinants of employer image in agile organizations. The use of multidimensional correspondence analysis allows for a deeper understanding of the relationships between the analyzed variables and employee expectations.