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EN
Artificial intelligence (AI) is fundamentally transforming human resource management (HRM) by automating processes, improving efficiency, and reshaping organizational dynamics. This study examines the multifaceted impacts of AI on HRM, focusing on its potential to enhance employee productivity and streamline operations. While AI introduces significant opportunities, including better candidate-job matching and predictive workforce analytics, it also presents challenges such as ethical concerns, potential biases, and the displacement of certain job roles. The analysis is grounded in current scientific research and practical applications, highlighting the dual role of AI as both an enabler of innovation and a source of ethical and operational dilemmas. By addressing these complexities, the study aims to provide a comprehensive perspective on how AI can be effectively integrated into HRM practices to achieve sustainable organizational growth.
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