Wyniki wyszukiwania - BazTech

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Multimedia Mathematical Communication in a Diverse Group of Students

Brzostek-Pawłowska Jolanta

Journal of Telecommunications and Information Technology

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2019

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nr 2

92--103

EN

The article tackles the problem of improving mathematical communication in a group of students with diﬀerent visual impairment levels, under the guidance of a group leader or a teacher. Visually impaired persons face a problem while learning mathematics. The said problem results from the speciﬁc nature in which mathematical content (formulas, function graphs, geometrical ﬁgures and projections of solids) is recorded and presented. The eﬀectiveness of learning mathematics is boosted when students work in a group moderated by a leader. This requires them to share documents, with the leader being able to keep track of the individual work of each participant, and with the group discussing speciﬁc solutions. In order for a visually impaired student to be able to participate in and contribute to the work of the group, either remotely or locally, all participants must use universal IT tools that support visually impaired students without complicating the work of others. This paper presents interactive multimedia solutions developed under two research projects carried out by the author. The said solutions support communication in mathematics. Results of qualitative surveys on new solutions are presented, conﬁrming their usefulness and the measurable impact they exert on the eﬃciency of the group’s work concerning mathematical problems.

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Sprawność wykorzystania narzędzi komunikacji e-mailowej w sprzedaży produktu turystycznego

Herman K., Szromek A., Naramski M.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2014

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z. 68

299--311

PL

Niniejszy artykuł prezentuje ocenę sprawności komunikacji biur podróży z województwa śląskiego z ich potencjalnymi klientami. Ocenę uzyskano za pomocą internetowej ankiety zamaskowanej, ukierunkowując prowadzone badania na aspekt znaczenia komunikacji e-mailowej w budowaniu przewagi konkurencyjnej i kreowaniu innowacyjnych kanałów dystrybucji usług turystycznych.

EN

This publication presents the assessment of the communication efficiency of travel agencies from Silesia to their potential customers. The assessment was obtained usage of an online disguised survey. The research was directed to determine the importance of e-mail communication usage to increase competitive advantage and create innovative distribution channels for touristic services.

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Przedsiębiorstwo SPEC S.A. jako przykład nowego podejścia do marketingu w sektorze usług komunalnych

Tyc T. P.

Nowoczesne Systemy Zarządzania

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2010

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T. 5, nr 1

311--320

EN

This work aims at describing the possibilities of using modern marketing technique by Polish companies providing communal services. The evolution of the environment faced by those institutions is forcing them to take adequate and active measures to counter any negative influence coming form the market. The new market entourage requires a new approach form those companies - one that takes into account the ever growing role of their shareholders as well as their stakeholders, who are amassing influence at an prodigious rate. Communal companies must be prepared to change their communication methods and schemes to reflect a new, changed environment, concentrated on their relationship with both clients as well as stakeholders. Changes are needed to support their market situation and respond to threats. This lecture tries to define the various technical and adaptive challenges linked to communal services and goods, both in terms of definitions but also in the form of unique characteristics describing them. One must remember that a product can shape the possibilities of using marketing techniques by a company, to a much greater extent than his direct and indirect competitors. All those requirements toward specific marketing methods must be taken into account when one is trying to implement them. The work uses the example of SPEC S.A., a Warsaw-based, wholly communally-owned, service company providing heat to inhabitants of the Polish capital as well as corporations operating in the area. The lecture provides also a strong theoretical background toward the term used in communal marketing as well as the main operational technique, needed to provide a successful implementation in a competitive environment. However one must always concentrate his work on a defined fragment of reality to describe it well and in-depth. In this case the major foothold is given to corporate identity creation and implementation in communal companies. The lecture provides both a theoretical as well as practical approach toward the creation of a good corporate identity (CI) by those companies. One must take into consideration that CI is composed of different layers, both internal and external, and thus the cooperation of the employees is needed to achieve a good level of success. A successful communication strategy with a company’s surroundings requires a certain level of employees identification with the goals and methods employed by any corporation. In that regard the lecture explores the different aspect of effectiveness in business communication on a communal level both theoretical and practical in polish environment.