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Open innovation state of the art in Lodz region (Poland)

Adamkiewicz I., Dudojć M.

Acta Innovations

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2013

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no. 6

5--21

EN

While analyzing open innovation,1 it is crucial to mention the issue of clusters and analyze them with a special concern. Even though ideas spread slowly in the Lodz Region, it is not only crucial to concentrate on regional policy as a condition for development of such initiatives, but also on the effectiveness, methods of communication and relations of cluster members, because of the value of contact based on trust.2 The aim of the article is to present the results of an in-depth study on the state of open innovation in the Lodz Region, with special concern devoted to Bioenergy for the Region Cluster.

PL

W województwie łódzkim idea otwartych innowacji (open innovation) rozwija się powoli, jednak jest już istotnym aspektem polityki regionalnej, jako jeden z warunków rozwoju inicjatyw kooperacyjnych i gospodarczego kapitału społecznego. Głównym celem artykułu jest przedstawienie wyników pogłębionej analizy stanu wdrożenia podejścia otwartych innowacji w województwie łódzkim na przykładzie Klastra Bioenergia dla Regionu.

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Przedsiębiorstwo SPEC S.A. jako przykład nowego podejścia do marketingu w sektorze usług komunalnych

Tyc T. P.

Nowoczesne Systemy Zarządzania

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2010

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T. 5, nr 1

311--320

EN

This work aims at describing the possibilities of using modern marketing technique by Polish companies providing communal services. The evolution of the environment faced by those institutions is forcing them to take adequate and active measures to counter any negative influence coming form the market. The new market entourage requires a new approach form those companies - one that takes into account the ever growing role of their shareholders as well as their stakeholders, who are amassing influence at an prodigious rate. Communal companies must be prepared to change their communication methods and schemes to reflect a new, changed environment, concentrated on their relationship with both clients as well as stakeholders. Changes are needed to support their market situation and respond to threats. This lecture tries to define the various technical and adaptive challenges linked to communal services and goods, both in terms of definitions but also in the form of unique characteristics describing them. One must remember that a product can shape the possibilities of using marketing techniques by a company, to a much greater extent than his direct and indirect competitors. All those requirements toward specific marketing methods must be taken into account when one is trying to implement them. The work uses the example of SPEC S.A., a Warsaw-based, wholly communally-owned, service company providing heat to inhabitants of the Polish capital as well as corporations operating in the area. The lecture provides also a strong theoretical background toward the term used in communal marketing as well as the main operational technique, needed to provide a successful implementation in a competitive environment. However one must always concentrate his work on a defined fragment of reality to describe it well and in-depth. In this case the major foothold is given to corporate identity creation and implementation in communal companies. The lecture provides both a theoretical as well as practical approach toward the creation of a good corporate identity (CI) by those companies. One must take into consideration that CI is composed of different layers, both internal and external, and thus the cooperation of the employees is needed to achieve a good level of success. A successful communication strategy with a company’s surroundings requires a certain level of employees identification with the goals and methods employed by any corporation. In that regard the lecture explores the different aspect of effectiveness in business communication on a communal level both theoretical and practical in polish environment.

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Efektywność stosowania wydzielonych pasów ruchu dla pojazdów miejskiej komunikacji zbiorowej

Starowicz W.

Autobusy : technika, eksploatacja, systemy transportowe

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2000

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R. 1, nr 9

32-40

PL

Wraz ze wzrostem natężeń ruchu samochodowego pojawiają się trudności w sprawnym funkcjonowaniu komunikacji zbiorowej w miastach. W celu usprawnienia ruchu pojazdów komunikacji zbiorowej stosuje się różne metody i środki, wśród nich wydzielanie pasów ruchu tylko dla tych pojazdów. Efektywność tej metody w konkretnym przypadku można ocenić dopiero po jej zastosowaniu. W referacie przedstawiono wyniki badań praktycznych efektów utworzenia wydzielonego pasa ruchu dla pojazdów komunikacji zbiorowej na ul. Wielickiej w Krakowie. Badania zaplanowano w związku z decyzją władz miasta o zmianie organizacji ruchu na czas remontu wydzielonego torowiska tramwajowego biegnącego wzdłuż ul. Wielickiej.