In this day and age, competitiveness may manifest itself in young people through the pursuit of quality education, new knowledge, as well as continuous learning and self-improvement. Accordingly, modern academic environment retains and strengthens the importance of this very need to grow while also becoming increasingly vital as an economic branch in post-industrial societies. Universities attract the youth to their respective cities by offering them education of either short- or long-term nature. This article features the history and current status of educational tourism development in Russia. The authors put forward certain recommendations that may improve the situation.
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