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Economic strategies used by companies dealing with information goods, based on software example

Andrzejuk A.

Information Systems in Management

2016

Vol. 5, No. 2

161--174

In this article, analysis was conducted on companies involved in production and trade of information goods. The research offers insight into methods of conducting business in information goods sector, which involves intellectual products such as, video tutorials, templated 3d models etc. related to professional graphics software packages, in this case Adobe After Effects and Cinema 4d. The paper explores how firms make use of special economic strategies, as described by Varian and Shapiro, particularly useful for trade in intellectual property products. An attempt was carried out to establish a connection between the number of strategies used by companies, and the number of potential clients which determine the success of a company. For that purpose a proxy system was contrived. The YouTube search engine was used as a way of finding required companies.

Analiza SWOT jako podstawowe narzędzie w zarządzaniu środowiskiem

Szałata Ł., Zwoździak J.

Rocznik Ochrona Środowiska

2011

Tom 13

1105--1112

Wykorzystywanym narzędziem w zarządzaniu i ochronie środowiska jest analiza SWOT (S - Strengths, W - Weaknesses, O - Opportu-nities, T - Threats) [1÷5]. Jest to heurystyczna technika mająca na celu prawidłowe porządkowanie informacji w badanym zakresie, która używana jest we wszystkich obszarach zarządzania środowiskiem. Stanowi uniwersalne narzędzie w pierwszym etapie analizy strategicznej. W kwestii zarządzania środowiskiem niewiele jest opracowań naukowych podejmujących tematykę zastosowania analizy SWOT. Jest ona szeroko stosowana w opracowaniach środowiskowych, które zostały szerzej omówione w dalszej części artykułu.

Environmental management, understood as the science and practical activity is designing, controlling and coordinating environmental management processes. Processes, such as the use, protection, and development of the environment run in the social, economic and natural range [8]. Environmental management covers such areas as, widely understood ecological education of society through the application of ecological management tools and search for the optimal economic donated to its components. In order to be able to optimally manage the environment components numerous methods and techniques that are designed to optimize decisions in the field are used. One of the tools in environmental management is SWOT analysis (S-Strengths, W-Weaknesses, O-Opportunities, T-Threats). The SWOT analysis is a very good tool to build a model of environmental strategies. When building a model, it is important to use the dendritic tree, including decision theory in order to optimize it and build different scenarios of development of the topic, company or economic sector, due to the economic uncertainity and chaos that surrounds us. It is implemented to all events from the sphere of human activity as an efficient method to identify the strengths and weaknesses as well as opportunities and threats. It provides basic information on the significant internal and external factors that have influence on the development strategy of the organization, research topic, region or trade. Proper identification of these factors can develop a model (action strategy) and ability to make key decisions for the future.