Wyniki wyszukiwania - BazTech

1

Improvement of the providing services process with use of the Sitequal method

Ingaldi Manuela, Brožovà Silvie

Quality Production Improvement - QPI

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2021

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Vol. 3, Iss. 1

17--27

EN

The current market situation has forced enterprises to change the place where they offer their products. Due to the covid-19 restrictions, in order not to lose customers and be able to continue earning money, they had to create or use various types of online platforms and organize e-shops where customers can make purchases without any restrictions. With properly designed and organized platforms, customers can check other customers’ opinions about a given enterprise and its offer, choose what they need, how they want to pay, what type of delivery of the ordered goods they prefer, and they can do it at any time of the day or night and from anywhere with access to the Internet. However, it can be noticed that not all platforms operating on the market meet the expectations of customers, they do not have many functions, and there is even lack of the basic information about the enterprise or contact details. In such a situation, customers are uncertain about the safety of using such a platform, often prefer to use a competitive e-shop. That is why, when assessing the operation of e-shops and the quality of its services, it is necessary to take into account the assessment of the operation of the online platform itself. The aim of the paper is to assess the functioning of the selected internet platform and its operation by customers. The Sitequal method, a variation of the Servqual method, was used during the research. The results of the research helped to show whether the customers were satisfied with the functioning of the platform, what they liked and what they would like to improve. This allowed to indicate the strengths and weaknesses of this platform and possible direction of improvements. The results obtained can form the basis for various types of enterprises to improve their online platforms.

2

The influence of consumers’ features on the popularity of industries in the e-commerce sector

Szymański G.

Acta Innovations

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2016

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no. 20

43--49

EN

The main objective of the study is to identify the forms of shopping among the Polish Internet users. The results of a survey conducted on the sample of over 13,000 respondents were analysed. Despite the dynamic development of the m-commerce sector, almost 90% of those polled use a traditional personal computer for online shopping. While analysing the results in terms of gender and the category of assortment, it was concluded that there are significant statistical differences. Men are more likely to buy in online shops, particularly large disparity was noticed in the pharmaceutical industry and the electronics and household appliances industry. While analysing the impact of the category of assortment on purchasing channel, differences exist in the area of tools, sport and pharmaceuticals where the products are more often purchased in conventional stores than in their online counterparts.

3

E-shops as a condition for the evolution of the trade

Ciechomski W.

LogForum

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2014

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Vol. 10, no. 1

109--115

EN

Background: The paper discusses the dynamic development of a new form of sales, which is ecommerce. There are following sources of competitive advantages of a company: sales technology, methods of services and the logistics of goods. Methods: The results of questionnaire researches conducted in 2012 based on the sample of 607 e-shops were used to present the development of the e-commerce in Poland in last years. Results and conclusions: The e-commerce does not develop in Poland at present in a previous rate. The slower rate of the growth of the number of newly opened e-shops is the result of the economic crisis, weaker absorption capacity of the market and growing competition among e-retailers. The processes, which occur in the trade sector, are of evolutionary nature and are the results of adaptation activities to the turbulent market environment.

PL

Wstęp: W artykule podjęto zagadnienie dynamicznego rozwoju nowej formy sprzedaży, jaką jest handel internetowy. Do potencjalnych źródeł przewagi konkurencyjnej przedsiębiorstw handlowych należą: technologia sprzedaży, metody obsługi klientów oraz logistyka towarów stanowiących przedmiot obrotu. Metody: Dla przedstawienia rozwoju sprzedaży internetowej w Polsce w ostatnich latach wykorzystano wybrane wyniki obszernych badań ankietowych zrealizowanych w 2012 roku na próbie 607 e-sklepów. Wyniki i wnioski: E-handel nie rozwija się obecnie w Polsce we wcześniejszym tempie. Wolniejsza dynamika przyrostu liczby nowo otwieranych e-sklepów jest pochodną kryzysu gospodarczego, słabszej chłonności rynku i zaostrzającej się rywalizacji pomiędzy e-detalistami. Procesy dokonujące się w handlu detalicznym i hurtowym mają charakter ewolucyjny i są rezultatem działań przystosowawczych przedsiębiorstw handlowych do turbulentnego otoczenia rynkowego.

4

Propozycja kryteriów służących ocenie konkurencyjności sklepów internetowych.

Chodak G.

Prace Naukowe Instytutu Organizacji i Zarządzania Politechniki Wrocławskiej. Studia i Materiały

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2006

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Vol. 81, nr 23

149-162

PL

W artykule zaproponowano grupy kryteriów, służące do porównywania konkurencyjności sklepów internetowych. Analizowane cechy e-sklepów podzielono na dziesięć kategorii tematycznych. Zaproponowaną metodę zastosowano do porównania sześciu sklepów internetowych: Merlin.pl. Komputronik.pl. Kosmetykionline.pl, Amazon.com. Walmart.com, Allposters.com.

EN

In this article methodology of e-shops comparison was proposed. 10 groups of internet shops features were distinguished and briefly described. 6 internet shops were analyzed as an example of application the proposed method. Suggested method of e-shops comparison can be useful not only for IT developers and clients but for IT journalists as well.