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Application of industrial e-learning in the process of implementing the strategy of Grupa Azoty S.A. – a case study

Goranczewski Bolesław, Łukaszczykiewicz Sylwia

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 172

239--252

Purpose: The aim of the research described in this article is to specify the possibilities offered by e-learning, used in achieving the strategic goals of Grupa Azoty S.A. (within the scope appropriate for the research subject), as well as a process supporting strategy implementation. Design/methodology/approach: Systematic literature review and content analysis (including internal documents). Interviews with selected managers of the studied company and specialists dealing with IT, general management, and staff development; self-observation; average rank method. Findings: The specification of possibilities offered by e-learning in the process of strategy implementation has been determined, respondents' opinions have been collected, and ranks have been assigned to individual factors, indicated by respondents during the interviews. Research limitations/implications: Research available in the literature refers exclusively to its training and educational functions (in the classic sense - acquiring knowledge). Industrial e-learning is a poorly recognizable construct and therefore arbitrarily interpreted, conceptually ungrounded, and subjectively defined. This is a significant limitation because, in the case of industrial e-learning, its repository function (knowledge available at your fingertips without the need to assimilate it) and monitoring, as in the described case, the implementation of strategic tasks are more important. Practical implications: For the examined company, this means the necessity of building awareness of e-learning itself, its capabilities, and applications, not so much in training but as an essential repository of unique/unavailable online knowledge and as a supportive process throughout the entire stage of strategy implementation and execution. Originality/value: The content of the article goes beyond the framework set in the literature, which deals with e-learning in a classical (educational and training) approach. There is a lack of research on e-learning treated as a process/tool (depending on the adopted semantic perspective) supporting the implementation of a company's strategy. There is also a lack of research on industrial e-learning. This article is an attempt to fill this gap.