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Trends of electronic business in the context of rural development

Astrovienė Judita, Greblikaitė Jolita

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2019

z. 135

7--20

The article analyzes trends of electronic business in the context of rural development. To highlight the theoretical insights of the topic, the concept of e-business is discussed. This includes analyzing e-business concepts and models, exploring how e-business functions, establishing what factors are important for the development of e-business in rural regions and analyzing statistical data and studies. To understand the aforementioned, a survey was conducted. It was designed to find out whether consumers in rural areas are buying online, whether they are doing business in the region, and whether they are going to start e-businesses. The survey confirmed the hypothesis that consumers have a need to buy rustic or bio goods and services, and business transfer to e-space encourages business development in rural areas.