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1

The attractiveness of Poland as a culinary tourism destination

Rangel Jr Don Vincent, Mikołajczyk Jan, Romanowski Robert

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 193

421--442

EN

Purpose: The purpose of this paper is to identify and assess the main food products that can influence culinary tourism branding in Poland. Moreover, the purpose of the research is to explore familiarity with Poland’s cuisine, first associations with Poland and its brand, attractiveness of Polish cuisine and identifying interest in culinary tourism overall. Most importantly, the survey indicates if visitors are interested in visiting Poland for the primary purpose of experiencing Poland’s gastronomic tourism options. Design/methodology/approach: To further understand and support secondary research regarding the topic of culinary tourism, a survey was launched on google forms and posted to several mediums to collect responses. These channels include AmazonMTurk, Facebook, and personal networking. In order to gain insight into Poland’s attractiveness as a gastronomic tourism destination, survey results were collected from 123 individuals. These individuals were from various different foreign countries, the majority from the United States of America. Findings: The survey begins with assessing and exploring associations with culture and cuisine, cuisine and the creation of memorable experiences, intentions to seek out culinary experiences and motivations for culinary tourism. Americans would be highly interested in visiting Poland because of variety of Polish cuisine. The most important flagship products were pierogi and kiełbasa. They are perceived as typical Polish food offer, that could also be an introduction to vast majority of other Polish authentic, tasty culinary achievements and rich gastronomic heritage. This kind of content should be included to tourism strategy on national level, to increase competitive advantage of Poland as tourist destination. According to research results, it would be even better to develop a culinary tourism strategy that would present content to people on the 25-55 age, with a promise of offering memorable culinary tourism experiences presented in attractive digital form. Special emphasize should be given to promotion of Wine, Beer and other alcoholic beverages. Intentional tourist know that tourist form from Spain, Italy, France or Czechia, but Polish growing wine market, very attractive craft beer market or mature spirits market could be an interesting surprise for demanding culinary tourists. Research limitations/implications: The population sample was limited to 123 responses. Moreover, this study does not take into account the potential and very serious negative effects of tourism on a destination. The research was carried out before the war in Ukraine. This aspect should be taken under consideration in the future research on branding of Poland. Practical and social implications: Recommendations are made for Poland’s tourism strategy based on the literature review and results of the research and can be helpful in implementing a culinary tourism strategy in the future. The theoretical and practical application of the research can be used to help Poland in developing a culinary tourism strategy and further understanding of culinary tourists and their motivations to visit Poland as a destination. Originality/value: This research adds value to Poland’s tourism strategy and emphasizes the impact of culinary tourism on Poland’s brand and image. The research results help to define Polish food flagship products to increase popularity of Poland among gastronomic tourists. Recommendations show activities, recommended by respondents, helping to increase the attractiveness of Polish gastronomic tourism based on both food and beverages heritage.

2

Effect of memorable tourism experiences on revisit intention to community-based tourism destination of domestic tourists in Vietnam

Tran Huyen

Annals of Computer Science and Information Systems

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2021

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Vol. 28

307--313

EN

The intention to return to a destination is one of the important research topics in tourism. The antecedents of revisiting intention confirmed include trip satisfaction, destination image, tourist attitude, and, most recently, memorable tourism experiences. This study tests the hypothesis of the impact of memorable tourism experience components on the intention to revisit the destination of domestic tourists in the community-based tourism in Northern Vietnam. The memorable tourism experience components are adapted from the scale of Kim et al [16], Chandaral et al [6], and Coudounaris et al [9]. The study carried out exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and finally, linear structural equation model analysis (SEM). It confirmed eight components of memorable tourism experiences that positively influence the intention to revisit domestic tourists and do not support the hypothesis that adverse feeling experiences affect revisit intention. There is no difference in intention to revisit the CBT destination between gender groups and different age groups with the research sample obtained.

3

Conversion of agricultural land into non-agricultural land in Poland

Bołtryk Piotr

Ekonomia i Środowisko

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2020

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nr 1

40--56

EN

The main aim of the work is to present legal procedures related to the transformation of agricultural land into non-agricultural land in Poland. Based on the analysis of selected legal regulations, activities and steps to be taken to start non-agricultural land use have been described. Both stages related to the transformation, i.e. change of land use and exclusion of land from agricultural production, have been extensively discussed. Interpretation of selected legal regulations made it possible to organize information on the procedure for transforming agricultural land into non-agricultural purposes. Moreover, on the basis of selected statistical data, the legal aspect has been supplemented with information on the current level of conversion of agricultural land in Poland.

PL

Podstawowym celem pracy jest przedstawienie procedur prawnych związanych z przekształcaniem gruntów rolnych na cele nierolnicze w Polsce. Na podstawie analizy obowiązujących regulacji prawnych wskazano i opisano czynności, jakie należy podjąć, aby móc rozpocząć nierolnicze użytkowanie gruntu. Omówiono zarówno zmianę przeznaczenia gruntów, jak również wyłączenie gruntów z produkcji rolnej. Interpretacja wybranych przepisów prawa umożliwiła uporządkowanie procedury przekształcania gruntów rolnych na cele nierolnicze. Dodatkowo, na podstawie wybranych danych statystycznych, aspekt prawny uzupełniono informacjami na temat aktualnego poziomu „odralniania” gruntów w Polsce.

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Marketing communication as a tool of building tourism destination competitiveness – selected issues

Dębski M.

Management

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2013

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Vol. 17, no. 1

260--273

EN

For a wide range of regions tourism is a critical element of their development. In effect, profound intensification of efforts intended to advance the destination’s competitiveness may be observed. A principal source of competitive advantage in the region is its product including such elements as: natural attractions, cultural attractions, festivals, sleeping accommodation, or communication infrastructure. However, it should be kept in mind that an effective tool for stimulating the tourist demand is suitable marketing communication pursued for the destination. In the paper the author provides insight into core aspects of the destination competitiveness as well as marketing communication. Theoretical contributions) were expanded by the author’s surveys designed to feature the most effective channels for communicating with a potential customer, as well as to identify key message contents, and factors at the heart of making a travelling decision.

PL

Dla wielu regionów turystyka jest istotnym elementem ich rozwoju. W efekcie można zaobserwować duże nasilenie działań, mających na celu rozwój konkurencyjności destynacji. Podstawowym źródłem przewag konkurencyjnych regionu jest jego produkt, w tym takie elementy jak atrakcje przyrodnicze, atrakcje kulturowe, festiwale, baza noclegowa czy też infrastruktura komunikacyjna. Należy jednak pamiętać, że efektywnym narzędziem stymulowania popytu turystycznego jest właściwa komunikacja marketingowa prowadzona na rzecz destynacji. W prezentowanym artykule autor przedstawia istotę zarówno konkurencyjności destynacji jak i komunikacji marketingowej. Rozważania teoretyczne zostały poszerzone o badanie własne autora, którego celem było wskazanie najefektywniejszych kanałów komunikowania z potencjalnym klientem jak również identyfikacja kluczowych treści przekazu, czynników, które są najważniejsze dla podjęcia decyzji wyjazdowej.

5

Zarządzanie ruchem oparte na systemie TMN

Janukowicz D., Jajszczyk A.

Przegląd Telekomunikacyjny + Wiadomości Telekomunikacyjne

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1999

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nr 6

360-365

PL

Omówiono ogólne zasady zarządzania ruchem z użyciem systemów TMN. Przedstawiono główne aspekty związane z zarządzaniem ruchem, tj.: funkcje zarządzania, proces HTR oraz parametry wydajnościowe central, które mają zastosowanie do zarządzania ruchem. Przedstawiono również standardowe mechanizmy stosowane obecnie do sterowania ruchem w sieci komunikacyjnej.

EN

General rules for traffic management including the role of TMN systems are discussed. The following aspects related to traffic management: management functions, HTR process, performance parameters used for traffic management, are studied. Also, standard traffic controls presently used for network management are briefly presented.