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1 2023

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The concept of descriptive analytics

Wolniak Radosław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2023

z. 172

699--715

Purpose: The goal of the paper is to analyze the main features, benefits and problems with the descriptive analytics usage. Design/methodology/approach: Critical literature analysis. Analysis of international literature from main databases and polish literature and legal acts connecting with researched topic. Findings: The paper discusses the concept of descriptive analytics, which involves collecting, cleaning, and summarizing historical data from various sources to provide a clear and concise summary that can aid in decision-making. The paper explains the importance of descriptive analytics as the foundation for other types of data analytics, and highlights the steps involved in its implementation, including data collection, cleaning and preparation, exploration and visualization, analysis, interpretation, and reporting. The paper also mentions the advantages of descriptive analytics, such as identifying trends and patterns, optimizing processes, improving decision-making, and simplifying communication, while cautioning businesses about the potential pitfalls and challenges of this approach, such as limited predictive power, incomplete data, data privacy concerns, biased results, and overreliance on historical data. The paper emphasizes the importance of understanding these issues to ensure that the insights generated are relevant, accurate, and useful. Originality/value: Detailed analysis of all subjects related to the problems connected with the descriptive analytics.