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Shelf-life labelling system in the opinion of food market participants in Poland

Samotyja Urszula, Ankiel Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 157

447--468

EN

Purpose: The aim of the study was an assessment of the European shelf-life labelling system from the perspectives of food producers and consumers in Poland in the context of its possible impact on food waste. Design/methodology/approach: Qualitative and quantitative research methods were used to conduct the study among key food market participants. Individual in-depth interviews (IDIs) were conducted among senior managers in 18 key food producing companies, an eye-tracking study (ET) involved 30 purposefully selected consumers, and a quantitative survey using the face-to-face interview was undertaken among food consumers in Poland (n = 1145). Findings: The existing regulations regarding date labelling do not support the policy of establishing sustainable food chains. Even though the date label is one of the most eye-catching elements on the food packaging, a great number of Polish consumers are not able to correctly interpret the information – 39% have problems with proper understanding of ‘best before’ date.Less educated consumers more often admit that the information on the date label is difficult for them to comprehend. Food business operators have adopted the date labelling system as a mandatory requirement, although they consider it to be complicated. Research limitations/implications: The research results are partially declarative. It would be interesting to examine the interpretation of the date labels in the purchasing and consumption process. Practical implications: Consumer misunderstanding of the ‘best before’ date contributes to food waste. Point of view of food market participants differ what should be taken into account with regard to the final itineration of the date labelling system. Social implications: Consumer interest in shelf-life dates should be treated as an opportunity in efficient education and building food waste prevention behaviour. Originality/value: Triangulation of quantitative and qualitative methods was applied which allowed for a comprehensive assessment the shelf-life labelling system.

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Consumer understanding of the ‘best before’ and ‘use by’ dates

Samotyja Urszula

Scientific Journal of Gdynia Maritime University

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2022

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nr 122

82--92

EN

The aim of the study was to evaluate the consumers’ knowledge of the concept of ‘best before’ and ‘use by’ dates, and to assess how it translates into safe and sustainable food-handling behavior in relation to a specific food and a given date type. The face-to-face interview method (N = 1145) was applied with the use of the interview questionnaire. The results showed that groups of 61.1% and 79.0% of Polish consumers who selected the correct meaning of the date had problems with food handling when they were asked about a specific food product. Consumer behavior in this regard depended on the type of product, not on the date type.

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The system of date labelling in the food supply chain - the weak links from the perspective of final consumers

Samotyja Urszula

LogForum

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2021

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Vol. 17, no. 3

331--339

EN

Background: Open date labelling influences the role that final consumers play as actors in the food supply chain in waste prevention and reduction. The aim of this study was to examine the date labelling system from the perspectives of consumers’ experience taking into consideration both technical aspects of date labels readability as well as their understanding of the concept of the shelf-life dates. Methods: The face to face interview method (n=1145) was applied with the use of the interview questionnaire. Research was conducted in Poland. Results: Despite declared interest in date labelling, consumers of food products experience difficulties with the system in force. Identified problems cover the physical layer of food packaging such as the font size, the presence of information, its readability and accessibility, and the occurrence of two date types on the basis of food quality and safety concept. Problems with correct interpretation of ‘use by’ and ‘best before’ dates were more often observed in the group of youths and with vocational education. The difficulties with too small font of the date information were more often claimed by the elderly food buyers. Conclusions: Actions for improvement should be undertaken by FBO’s, legislators and educators in order to achieve economic, environmental and social benefits from clear and consumer-friendly date labelling system. The actions should be matched to a given population group because different sub-groups face separate problems with the dates on food packaging.