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EN
Purpose: The basic purpose of research was to determine the causes of making the decision that manufacturers on their way to improve the quality of their products. Design/methodology/approach: The research method applied in article is mainly standardized survey research making based on survey conducted in contact and remote way conducted in 78 enterprises in south-eastern Poland. The research process also accompanied analysis of thesource documentation. Findings: It was concluded that decision during improving quality of the product were making mainly in simultaneously with considering customers' requirements of the customers about the quality of the products and the impact of products on the natural environment. Research limitations/implications: Most of the verified enterprises from SMEs are tried integrating qualitative-environmental actions as part of improving the quality of products. This is a favorable condition for further research, so that it is possible to adjust the quality and environmental approach when improving the quality of products in SMEs. Practical implications: Discussion of the results of research have a series of practical implications mainly for product management staff. Especially in organizations that designed new products or also in significant modification of these products. Social implications: Building awareness improves not only quality of products, but also simultaneously in line with sustainable development, including in improving environmental aspects. Originality/value: The article has cognitive value for development of knowledge, science, quality, and environmental in the area of management of products.
EN
The existing definitions of quah'ty as well as the commoniy known quality management rules frequently refer to the notion of customers' requirements and expectations. A quality product is a product which meets customers' requirements best of all. It turns out, however, that organizations fulfill not only the already existing requirements. In order to boost sales some of them create new requirements or even impose them (not always in an ethical manner). This paper aims at identifying various quality strategies used by contemporary organizations. The author presents various strategies of developing requirements and imposing them on customers, as well as strategies based on mutual learmng processes.
EN
Purpose: A new approach to the requirements of customers and customers strategy in enterprise have been presented. Design/methodology/approach: The possibility of application the Quality Function Deployment method are connect with better understanding the customer needs. Findings: At the present time the enterprises should integrate quality management system and strategy of enterprise with customer’s requirements. Such kind of activity will enable to achieve success for these companies. Research limitations/implications: Described quality methods can be employed in companies in the whole product life cycle. Practical implications: Quality Function Methods is a very important tool. This method should be employed in companies for a new product, production process and customer’s needs. Aim of QFD is identification of the affirmative features of product, of the range of interest in product on market and also definition of the method of accomplishments of these aims. The example of implementing QFD shows product design and development technique that compares the fit between customer needs and product features. Usage of this method allow to keep a customer focus, reduction in the product development cycle, increasing customer satisfaction, providing opportunities for cost reduction. Originality/value: Usage of Quality Function Deployment Method in polish companies have been presented. It helps define what the customer is really looking for in the way of market driven features and benefits.
4
Content available remote Customer's satisfaction the element of proquality strategies of organization
EN
Purpose: A new approach to customer's requirements in company using Quality Function Deployments methods has been presented. Design/methodology/approach: The possibility of use of Quality Function Deployment methods are connected with continuous quality improvement of organization. Interdependence of the quality research methods and customer's requirements have been taken into account. Findings: At the present time the enterprises should integrate quality management and quality control with customer's requirements and also with quality methods. Such strategy will enable to achieve success for these companies. Research limitations/implications: QFD is a very important method which should be employed in companies for a new product and customer's needs in the whole product life cycle. Aim of QFD is identification of the affirmative features of product, of the range of interest in product on market and also definition of the method of accomplishments of these aims. Practical implications: The example of implementing QFD shows product design and development technique that compares the fit between customer needs and product features. Usage of this method allow to keep a customer focus, reduction in the product development cycle, increasing customer satisfaction, providing opportunities for cost reduction. Originality/value: Usage of Quality Function Deployment Method in polish companies have been presented. It helps define what the customer is really looking for in the way of market driven features and benefits.
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