Wyniki wyszukiwania - BazTech

1

Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries

Nuryakin, Fatmawat Indah, Siriyota Kumpanat

Engineering Management in Production and Services

|

2022

|

Vol. 14, no. 3

57--67

EN

This study examined CRM’s effect on marketing performance and customer focus strategies. It also investigates the moderating role of environmental uncertainty in the relationship between CRM and customer focus on marketing performance. A quantitative research approach was used with a sample of the service industry in two countries, Indonesia and Thailand. The analysis unit was the manager responsible for customer relations. The number of examined surveys amounted to 406, with a distribution of 200 respondents from Thailand and 206 — from Indonesia. The purposive sampling approach was used. The study results indicated that CRM had a positive effect on marketing performance and customer focus. The latter positively affected marketing performance. The study also found that environmental uncertainty strengthened the relationship between CRM and the customer focus on marketing.

2

Factors affecting project performance in emerging construction firms: a moderated mediation model

Afzal Nimra, Hanif Aamer

Engineering Management in Production and Services

|

2022

|

Vol. 14, no. 1

113--124

EN

This research study explores the relationship between customer focus and the performance of construction projects undertaken by small companies. Additionally, process management in these companies has been studied as a mediator in explaining the relationship between customer focus and project performance. A moderated mediation model has been proposed to investigate the role of strategic planning and its effects on project outcomes. Data was gathered from 326 staff members working at different levels of management in some of Pakistan’s emerging construction companies owned by young entrepreneurs. The study’s findings revealed a positive relationship between customer focus and project performance mediated by process management. Moderation analysis indicates a significant relationship between process management and project performance when moderated by strategic planning. Constraints to the study have been identified, and suggestions for future research have been offered.

3

Znormalizowane systemy zarządzania jakością i bezpieczeństwem żywności – narzędzia orientacji na klienta w łańcuchu dostaw produktów spożywczych

Szkiel A.

Logistyka

|

2015

|

nr 6

1328--1338, CD

PL

Artykuł poświęcony jest roli znormalizowanych systemów zarządzania jakością oraz bezpieczeństwem żywności w realizacji orientacji na klienta przez przedsiębiorstwa w łańcuchu dostaw produktów spożywczych. W artykule przedstawiono wymagania dotyczące orientacji na klienta zawarte w normach IFS Logistics, BRC Storage and Distribution, ISO 9001:2008 oraz ISO 22000:2005, a także omówiono podobieństwa i różnice pomiędzy tymi wymaganiami.

EN

The article discusses the role of normalized quality and food safety systems in the implementation of customer focus by companies in food products supply chain. The work presents requirements of the IFS Logistics, BRC Storage and Distribution, ISO 9001:2008 and ISO 22000:2005 standards concerning customer focus as well as similarities and differences between these requirements.