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EN
The purpose of this paper is to investigate Malaysian furniture industry via Sustainable competitive advantages (SCA) approach. In this case study, sense and respond method and Normalized Scaled Critical Factor Index (NSCFI) are used to specify the distribution of companies’ resources for different criteria and detect the attributes which are critical based on expectation and experience of companies’ employs. Moreover, this study evaluates Malaysian furniture business strategy according to manufacturing strategy in terms of analyzer, prospector and defender. Finally, SCA risk levels are presented to show how much company’s resource allocations support their business strategy. This case study involved four furniture manufacturing companies, in the southern part of Peninsular Malaysia to provide the overall view of their strategies in the perspective of knowledge & technology management, processes & work flows, organizational, and information systems. Hence, the findings of this study presented the preliminary results from these furniture companies in Malaysia, which are involved in sustainable competitive advantage (SCA) studies in terms of expectation and experience, NSCFI, operational strategy triangle of prospector (P), defender (D), and analyzer (A). The result shows that almost all furniture companies are categorized into the Analyzer type strategy and planning to remain being Analyzer in future to come.
EN
The purpose of this paper is to identify and analyze strategy towards Thailand production service industry. Various tools are applied in the paper, including five force analysis, diamond of nation, and sense and respond method with CFI models. The analysis results show that Thai fine gold jewellery exporter should concern on value added and customer requirement; focus on product development, networking, cooperation between Thai organizers and lobbying; pay more attention to marketing orientation than personal judgment. The benefit of combining five force and diamond of nation model to analyse the strategic condition can be proved in this study.
EN
The Thai automotive industry has been ranked one of the top ten of the Thai export products for several years. Effective supply chain management has become a key strategy for the industry to stay competitive. Performance measurement has thus become a crucial issue in automotive supply chains. The purpose of the research is to gain insight into the relevant performance attributes that affect the automotive supply chains. The critical factor indexes (CFIs) are calculated in order to determine which of the performance attributes are considered to be the strength and which ones need to be specially focused, so that precautions could be made in developing the performance measurement system. Based on the CFIs, companies in Thai automotive supply chains can support their decision making under scarce resources with valid data. A set of questionnaires with different performance attributes is used comprising of two separate parts, one intended for the first tier supplier companies and the other for the automakers. Each performance attribute in the questionnaires is assessed on how important the company sees them from their perspective, how well the tasks measured by each performance attribute have been carried out in their companies, how they see themselves compared to their competitors, and how they see each performance attribute developing compared to the situation 1 to 2 years before. The results provide a guideline to the companies in Thai automotive supply chains to measure the right performance attributes for making the right decision in a competitive environment.
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