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Purpose: The purpose of this work is to draw future research directions on how to ease adoption of continuous delivery (CD) for business-to-business (b2b) critical infrastructure products. CD is a recognized software lifecycle management practice reducing go-to-market time, strengthening customer feedback loop, and improving product quality. Telecommunication networks, considered critical infrastructure, are sensitive to changes in delivery models. Design/methodology/approach: Literature review was performed by combining bibliometric analysis and the own model gauging telecom software vendors’ interest in shaping CD practices across the industry. Findings: The research is skewed toward engineering practices excellence. Little is spent on the customer challenges. Transformation slowdowns are attributed to product teams. Research limitations/implications: Some software vendors, especially smaller ones, may prefer not to publish the outcomes before validating them with the customers. This work looked at publicly available materials therefore not capturing the picture of internal corporate experimentation on continuous delivery. Practical implications: Scientists should seek access to customer perspective. Sales, services, and business managers may be invaluable proxies of such information. Originality/value: This work nudges the community to shift focus from R&D excellence to change management at customer interface, and to deal with CD model industrialization aspects.
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