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Perceptions Influencing Apparel Safety Sustainable Consumption Behaviour: Exploring the Contextual Relationship

Chen Lihong, Qie Kexin, Yu Hong, Ding Xuemei

Fibres & Textiles in Eastern Europe

2022

Vol. 30, no. 1 (151)

8--16

The purpose of this paper is to develop and test a theoretical model that explains that the impact of consumer perceptions of apparel safety on their consumption behavior is moderated by consumers’ attitude and the price in the relationship studied. A survey questionnaire was developed and conducted first in a pretest by 231 participants to initially identify possible measurement problems. Another 321 potential consumers subsequently filled in the questionnaire on our website, out of which 296 questionnaires were used to verify the validity and reliability by statistical analysis and the structural equation model. The paper identifies a set of apparel safety perception dimensions that do not drive safe consumption practices. It is further seen that price is more likely to moderate the relationship with consumer behaviors than perceptions and attitudes. Therefore, the paper significantly fills the gaps between apparel safety perceptions and apparel safety consumption behavior. The findings of the paper have significant implications for apparel companies who wish to explore the apparel market potential in China.

Consumption analysis and the effect of price development in SR

König B.

Journal of Theoretical and Applied Computer Science

2016

Vol. 10, nr 1

38--45

The article deals with the development of consumption expenditures (luxury and necessity goods) in SR over time. For this purpose the QUAIDS (Quadratic Almost Ideal Demand System) model was adopted which enabled us to calculate the expenditure elasticities of nine relatively homogeneous commodity groups. Based on these results commodity groups were split into luxury and necessity goods and their evolution was tracked over time. In the next step, resulting from luxury and necessity groups, weighted price indices were calculated. Results suggest that movement in prices has positive effect on the willingness to buy more expensive luxury goods compared to the essential goods.