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EN
Health care is a specific branch of the economy in which free market principles clash with state activity. Dentistry, however, is the part of health care in which commercial activity clearly dominates (although it is significantly regulated by legal regulations). Therefore, competition between entities providing dental services is significant and is relatively rarely based on the price of medical services, but rather emphasizes the benefits that the patient obtains by choosing a specific provider. The work is based on the case study method and personal observation as part of the implementation of professional duties in 2022-2023. It is intended to present the dental service as an extensive product with a wide range of benefits and values offered to the consumer. The work is also intended to give those entities operating on this market the opportunity to use good practices and adapt them in their activities.
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