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International marketing and analyses of internal business environment

Križanová A.

Logistyka

2012

nr 3

The aim of the internal environment analysis is to identify the strengths and weaknesses in the internal business environment. The analysis of strengths and weaknesses in the company must be unconditionally prepared to determine what position can be taken by the company, in foreign markets. It includes the identification of the strengths and weaknesses of the company as well as the analysis of the competition. It refers to the analysis of the internal business environment; it means the analysis of internal factors that are directly influenced by companies. This paper deals with known and reliable methods of analysis of the internal environment, which can be recommended for the company verifying its position in selected foreign markets. Those methods are vulnerability analysis and evaluation of competitive force of the company.