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1

Pandemic communication strategies : implications for national security (case : Spain and Poland)

Ławniczak Ryszard, Kasprzak Piotr

Studia Bezpieczeństwa Narodowego

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2020

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R. 10, Nr 17

51--64

EN

The current pandemic has provided many examples of effective and not so effective communication strategies from government agencies. In this short article, the authors focus on an analysis of the COVID-19 crisis communication from selected governments of Spain and Poland. Despite the differences in communication strategies of both countries, resulting from characteristic administrative structures and constitutional competences, common features as well as errors and shortcomings can be observed. The authors conclude that the particularism of political interests of the party politicians, who were in power at the time of the pandemic outbreak (regardless of their political foundations) may be a threat to the national security of a given country undermining the public trust, causing unwanted behaviours and thus translating into an extent and a duration of the pandemic as well as negative economic consequences. The crisis of the virus turns out to be a test that highlights the shortcomings of the political and social systems of both countries and opens up the field for further research.

PL

Obecna pandemia dostarczyła wielu przykładów skutecznych i niezbyt skutecznych strategii komunikacyjnych instytucji rządowych. W tym krótkim artykule autorzy skupiają się na analizie komunikacji kryzysowej COVID-19 wybranych rządów: Hiszpanii i Polski. Pomimo różnic w strategiach komunikacyjnych w obu krajach, wynikających z odmiennych struktur administracyjnych i konstytucyjnych kompetencji, można zaobserwować ich cechy wspólne, a także ich błędy i niedociągnięcia. Wydają się one wynikać z uwarunkowań innych niż przeciwdziałanie pandemii. Autorzy konkludują, iż partykularyzm politycznych interesów partyjnych polityków, którzy sprawowali władzę w momencie wybuchu epidemii (niezależnie od ich poglądów politycznych), może być zagrożeniem dla bezpieczeństwa narodowego danego kraju, gdyż przekłada się na zasięg i czas trwania pandemii oraz na negatywne skutki gospodarcze. Kryzys wirusa okazuje się być testem, który uwydatnia wady systemów polityczno-społecznych obu krajów i otwiera pole do dalszych badań.

2

Evolutionary Learning of Goal-Oriented Communication Strategies in Multi-Agent Systems

Althnian A., Agah A.

Journal of Automation Mobile Robotics and Intelligent Systems

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2015

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Vol. 9, No. 3

52--64

EN

Previous studies in multi-agent systems have observed that varying the type of information that agents communicate, such as goals and beliefs, has a significant impact on the performance of the system with respect to different, usually conflicting, performance metrics, such as speed of solution, communication efficiency, and travel distance/cost. Therefore, when designing a communication strategy for a multi-agent system, it is unlikely that one strategy can perform well with respect to all of performance metrics. Yet, it is not clear in advance, which strategy will be the best with respect to each metric. With multi-agent systems being a common paradigm for building distributed systems in different domains, performance goals can vary from one application to the other according to the domain’s specifications and requirements. To address this issue, this work proposes a genetic algorithm-based approach for learning a goal- oriented communication strategy. The approach enables learning an effective communication strategy with respect to flexible, user-defined measurable performance goals. The learned strategy will determine what, when, and to whom information should be communicated during the course of task execution in order to improve the performance of the system with respect to the stated goal. Our preliminary evaluation shows that the proposed approach has promising results and the learned strategies have significant usefulness in improving the performance of the system with respect to the goals.

3

Marka hegemoniczna : Antonio Gramsci a współczesne koncepcje zintegrowanej komunikacji marketingowej

Sołoducha K.

Nowoczesne Systemy Zarządzania

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2006

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T. 1, nr 1

213--222