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Factors Influencing Loyalty to an Online Clothing Shop among College Students

Shi Yajing, Xu Jiawei, Yan Taohai, Lu Dongdong

Fibres & Textiles in Eastern Europe

2022

Vol. 30, no. 5

60--65

This study evaluated the factors influencing loyalty to an online clothing shop among college students. A survey was first conducted, and responses were compared. The main factors were identified and screened, and a sample of college students was selected. Likert-scale questionnaires were distributed, and the scores were calculated. The total score associated with the attitude of each respondent was ultimately determined. The strength of the respondents’attitude towards each topic was extracted and calculated, and the results were measured to determine the factors affecting loyalty to online clothing shops among college students. The top three influencing factors identified were as follows: the prices of the items sold by clothing stores, the fashion popularity of clothing, and clothing comfort. Compared with the female respondents, the male ones paid more attention to the matchability of clothing in stores and the fashion popularity of the goods sold. Compared with the males, the females paid more attention to clothing comfort, quality, the merchant’s logistics speed and customer service attitude.

Trait Emotional Intelligence and its relation to Stress during the COVID–19 Pandemic. An empirical study on professional students of Dehradun, India

Bhatt Mamta, Sharma Deepti

Annals of Computer Science and Information Systems

2020

Vol. 24

31--38

Emotional intelligence can be defined as a behavioral perception about understanding and regulating one's emotions. Trait emotional intelligence is the psychological construct measured by self-reported questionnaires, is considered part of a typical behavior, has been well studied in relation to stress, coping, positive thinking and adaptive responses and is amenable to training and enhancement. Covid-19 and its consequent lockdown present a unique opportunity to study stress. College students are particularly vulnerable group, not only because of the fear of the disease and its social impact, but also because of the strain associated with online classes, uncertainties regarding examinations and future career prospect and an overall bleak economic scenario. This study was conducted among college students pursuing professional courses in Dehradun, India, with a valid self-reported measure of EI, a global scale of perceived stress, and a self-made questionnaire about Covid-19 related stress, with the aim of assessing their emotional intelligence and to determine its correlation with stress. One hundred and eleven students were surveyed through an online questionnaire. Emotional intelligence had significant correlation with Covid-19 related stress, but not with perceived stress. Assessment of trait EI can identify students at risk of developing high stress.