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Evolution of the use of social media by the local governments of the Lodzkie voivodship

Woźniakowski Mariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 174

417--430

EN

Purpose: The aim of the article is to present changes in the use and basic advantages of social networks in communication of local government units on the example of cities in the Lodz voivodeship. Design/methodology/approach: The study consisted in analysing the content of the official websites belonging to the local governments of the individual cities of the Łódzkie Voivodeship in order to see how information on the social networks used (location of plug-ins) is made available and a review of active profiles on these sites was carried out in order to diagnose what content is published. The survey was conducted in December 2022. The results were cross¬referenced with the corresponding survey carried out in 2019 and 2020. Translated with www.DeepL.com/Translator (free version). Findings: The study showed that out of the 44 cities analysed in the Łódzkie Voivodship, 42 use at least one social networking site. The most common is Facebook - 42 cities have a profile, followed by YouTube - 25, Instagram - 14 and Twitter 7. 3 cities have profiles on 4 sites at the same time, 11 have 3 official profiles on different social networking sites, while another 15 cities have 2 and 13 have one each. For 2 cities, no profiles were found on social networks. The content and frequency of publication on the profiles varies. Translated with www.DeepL.com/Translator (free version). Research limitations/implications: The study did not take into consideration social networks which were less popular at the time of writing (e.g. TikTok - among the cities surveyed, only Łódź has an official profile there). The objectives of the communication activities of individual cities are not known. This may be part of further research through in-depth interviews with those responsible for promoting the cities. It is also possible to extend the research to cities of other voivodships and among the target recipients of communication activities in particular sites. Practical implications: On the basis of the author's audit of the communication activity of cities in the Łódzkie Voivodship on social networking sites, this article suggests that the use of social media is an appropriate tactic in cities' communication, both in the external promotional dimension and in communication with citizens due to the participatory, interactive and open nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author's audit of the activity of the cities of the Lodz voivodship in the social media.

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Social media in the communication between the cities of the Łódź Voivodeship and stakeholders during the Covid-19 pandemic

Woźniakowski Mariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 152

233--244

EN

Purpose: The aim of this article is to present the basic values of social media in the communication between local government units during the Covid-19 pandemic on the example of the cities in the Łódź voivodeship. Design/methodology/approach: The research carried out consisted in analyzing the contents of official websites run by the local governments of individual cities of the Łódź Voivodeship in order to check how information about the social networks used (plugin locations) is made available. The active profiles on these websites were reviewed in order to diagnose what content is published. The study was conducted in September 2020. The results were compared to a similar study carried out a year earlier. Findings: The study has shown that out of 44 analyzed cities in the Łódź Voivodeship, 40 use at least one of the social networking sites. Most often, it is Facebook – 40 cities have their own profile, then YouTube – 19, Instagram and Twitter – 7 each. Nine cities have 3 official profiles on various social networks simultaneously, and another 15 cities – 2. No profiles on social networks were found for 5 cities. With regard to the duration of the Covid-19 pandemic, all cities that have actively used social media, have shared content related to the situation mainly through Facebook. Research limitations/implications: The study did not take into account social networks that were less popular at the time of writing the article (e.g. TikTok, GoldenLine, Pinterest). The objectives of the communication activities of individual cities are unknown. This can be part of further research through in-depth interviews with those promoting their respective cities. It is also possible to extend the research to cities from other voivodeships. Practical implications: Based on the author’s audit of the communication activity of the cities in the Łódź Voivodeship on social networks, this article suggests that the use of social media is an appropriate tactic in city communication, both in terms of promotion and communication in crisis conditions, due to the participatory, interactive, open, and transparent nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author’s audit of the activity of the cities of the Łódź voivodeship in the social media.

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Social media used by local governments of the Lodz voivodeship

Woźniakowski Mariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2020

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z. 146

533--542

EN

Purpose: The purpose of the article is to present the assumptions of social media and their values in the communication of local government units on the example of cities in the Lodz region. Design/methodology/approach: The conducted study consisted in analyzing the content of official websites belonging to local governments of individual cities of the Lodz voivodship to see how information about social networking sites used (plug-in location) and the profiles themselves in these media are communicated in order to check what and how is published. The survey was carried out in October 2019. Findings: The study showed that out of the 44 cities analyzed in the Łódź Voivodeship 37 use at least one of the social networking sites. Most often it is Facebook - 36 cities have their profile, then YouTube – 19, Instagram – 7 and Twitter – 6. 9 cities have 3 official profiles on different websites at the same time, and another 13 cities – 2 each. For 7 cities, no profiles were found on social networking sites. Research limitations/implications: The study did not include less popular social networking sites (e.g. TikTok, GoldenLine, Pinterest). The goals of communication activities by the promotion offices of individual cities are unknown. This can be part of further research through in-depth interviews with people responsible for promoting cities. Possible extension of research to cities of other provinces. Practical implications: Based on the author's audit of the communication activity of the cities of the region on social networking sites, this article suggests that the use of social media is an appropriate tactic in promoting cities due to the participative, interactive, open and transparent nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author's audit of the activity of the cities of the Lodz voivodship in the social media.

4

Thematic sculpture forms as a significant element of public space identification based on the city of Wrocław and Wałbrzych

Pater P.

Przestrzeń i Forma

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2018

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nr 35

125--140

EN

In addition to the logo, flag, coat of arms of the city of Wrocław, the element that influences its recognition are the thematic sculptural forms - gnomes. Appearing in public spaces is an artistic and social phenomenon that is an inspiration for Wałbrzych grackles – miniature figures of miners. Each city decided to use sculptural forms as a distinctive element of space, but the phenomena should be considered individually.

PL

Obok logo, flagi, herbu miasta Wrocławia, elementem wpływającym na jego rozpoznawalność są tematyczne formy rzeźbiarskie - krasnale. Pojawianie się ich w przestrzeniach publicznych to zjawisko artystyczne i społeczne, będące inspiracją dla wałbrzyskich gwarków – miniaturowych postaci górników. Każde z miast zdecydowało się na użycie form rzeźbiarskich jako elementu wyróżniającego przestrzeń, jednak zjawiska należy rozpatrywać indywidualnie.

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Marketing wydarzeń jako instrument działań promocyjnych gdańskiego samorządu

Kęprowska U.

Nowoczesne Systemy Zarządzania

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2017

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T. 12, nr 1

155--168

PL

Marketing terytorialny jednostki samorządowej jest odpowiedzialny za zaspokajanie potrzeb oraz oczekiwań lokalnej społeczności. W tym celu jednostki samorządowe sięgają miedzy innymi po szereg narzędzi promocji, która pełni szereg ważnych dla miasta funkcji. Organizacja różnego typu wydarzeń oraz promowanie ich zarówno pośród mieszkańców miasta, jak i odbiorców zewnętrznych, jest częścią prowadzonego przez miasto marketingu terytorialnego. Marketing jest częścią procesu zarządzania miastem, właściwym zatem staje się kierowanie oferty zarówno do członków wspólnoty samorządowej jak i odbiorców zewnętrznych jakimi są miedzy innymi turyści czy odwiedzający. Artykuł przedstawia trzy wydarzenia zorganizowane na stadionie Energa Gdańsk (dawniej PGE Arena) w latach 2014-2015 oraz wskazuje ich celowość w promocji turystycznej miasta.

EN

Territorial marketing of local government contributes to meet the expectations and needs of the local community . For this purpose local governments reach, among other things for the promotion of a number of tools that fulfill a number of important functions for the city. Organizing of various events and promoting them among the locals as well the external customers, is a part of a territorial marketing conducted by the city. Marketing is a part of the process of city management, therefore, it is necessery to address the offer to the members of the local community and to the external customers like tourists or visitors. This article presents three events that were organized at the Stadium Energa in Gdansk (formerly PGE Arena) in 2014-2015, and indicates their purposefulness for the tourist promotion of the city.

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Ocena serwisów internetowych polskich miast wojewódzkich skierowanych do odbiorców zagranicznych

Scheibe A.

Zeszyty Naukowe / Wyższa Szkoła Oficerska Wojsk Lądowych im. gen. T. Kościuszki

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2013

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Nr 1

176--185

PL

Internet stał się powszechnie wykorzystywanym instrumentem promocji. W dobie globalizacji stwarza on możliwości kontaktu z interesariuszami z wielu różnych krajów. Celem artykułu jest określenie stopnia przystosowania serwisów www polskich miast wojewódzkich do po-trzeb obcojęzycznych odbiorców. W opracowaniu analizuje się jakość oficjalnych serwisów internetowych miast, dostosowanie ich zawartości oraz użytego języka do potrzeb obcokrajowców. Analizie poddaje się także sposoby powiązania prowadzonego serwisu internetowego z narzędziami marketingu wirusowego, w tym przede wszystkim wykorzystanie filmów reklamowych, funpage’ow na portalach społecznościowych oraz innych narzędzi, które mogą skłaniać użytkowników do rozpowszechniania informacji o miastach.

EN

The Internet has become a widely used promotional tool. In the globalization era it offers possibilities for contacting stakeholders from different countries. The aim of the article is to evaluate the degree of adaptation of Polish provincial cities websites to the needs of foreign users. The article analyses the quality of official websites of the cities, their adaptation to the foreign users’ needs and languages. The ways of connecting official webpages to the tools of viral marketing are also examined. Special attention was paid to promotional movies, fan pages in social networks, and other tools used in order to motivate Internet users to spread the information about the city on the Internet.

7

Promocja i wykorzystanie dziedzictwa przemysłowego województwa śląskiego do celów kulturalno-turystycznych

Hajduga A.

Zeszyty Naukowe. Architektura / Politechnika Śląska

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2013

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z. 52

35--63

PL

W referacie przedstawiono wybrane sposoby wykorzystania dziedzictwa przemysłowego dla potrzeb turystyki i kultury w województwie śląskim. Skupiono się na dwóch przykładach. Pierwszym z nich jest Szlak Zabytków Techniki, będący sieciowym produktem turystycznym obszaru, łączącym 36 obiektów. Drugim zaś święto tego szlaku - „Industriada" - jednodniowy festiwal odbywający się w województwie śląskim od 2010 r. Przygotowane opracowanie zawiera także refleksję metodologiczną, w której omawiane są zakresy treściowe pojęć: materialne i niematerialne dziedzictwo przemysłowe oraz turystyka industrialna. Odnosząc się do terminologii funkcjonującej na gruncie turystyki kulturowej i socjologii kultury, autor uzasadnia wprowadzenie pojęć „dziedzictwo kultury przemysłowej" oraz „turystyka dziedzictwa kultury przemysłowej".

EN

The paper presents selected ways of employment of industrial heritage for tourism and culture in the Silesian Voivodeship. The study focused on two cases. The first one is the Industrial Monuments Route - a network tourist product which unites 36 sites of the region. The second one is the feast of the route - "Industriada". It is a one-day festival that is being organised in the Silesian Voivodeship since 2010. This research also provides a methodological review where the concepts of material and non-material industrial heritage as well as industrial tourism are discussed. With reference to the terminology that functions within the area of cultural tourism and sociology of culture, the author validates the introduction of concepts: heritage of industrial culture and accordingly tourism of industrial culture heritage.

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Promocja miasta poprzez wykorzystanie wielofunkcyjnych możliwości placów miejskich

Krause K.

Zeszyty Naukowe. Architektura / Politechnika Śląska

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2012

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z. 51

139--147

PL

W artykule przedstawiono problem adaptacji współczesnych placów miejskich do potrzeb szybko zmieniającego się rynku, z wykorzystaniem tradycji miejsca oraz funkcji, jakim są m.in.: targi, jarmarki, a także różnego rodzaju imprezy kulturalne.

EN

In the presentation were presented the aspect of the modem cities which take a battle with the development of the market. Through couples of examples were mentioned some tips how to promote the places with use of outdoor markets, fairs, or other cultural festivals.