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1 2016

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Economic strategies used by companies dealing with information goods, based on software example

Andrzejuk A.

Information Systems in Management

2016

Vol. 5, No. 2

161--174

In this article, analysis was conducted on companies involved in production and trade of information goods. The research offers insight into methods of conducting business in information goods sector, which involves intellectual products such as, video tutorials, templated 3d models etc. related to professional graphics software packages, in this case Adobe After Effects and Cinema 4d. The paper explores how firms make use of special economic strategies, as described by Varian and Shapiro, particularly useful for trade in intellectual property products. An attempt was carried out to establish a connection between the number of strategies used by companies, and the number of potential clients which determine the success of a company. For that purpose a proxy system was contrived. The YouTube search engine was used as a way of finding required companies.