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Customer attributes impact on perceived quality of children's furniture - Kano model

Jagusiak-Kocik Marta

Quality Production Improvement - QPI

2020

Vol. 2, Iss. 1

53--59

The paper presents the use of the Kano model and the questionnaire contained in it to analyze customer preferences in relation to children's furniture - a travel cot. A representative group of 30 people was created. The survey showed which attributes of the travel cot were assessed by the respondents as must-have, one dimensional, and which are excitement attributes (delighters) and mistakes for them. The study will help design a new travel cot model according to expectations of customers - future parents and parents of young children.