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EN
In this research, the formation of highly specialized chatbots was presented. The influence of multi-threading subject areas search was noted. The use of related subject areas in chatbot text analysing was defined. The advantages of using multiple related subject areas are noted using the example of an intelligent chatbot.
PL
W tym badaniu przedstawiono tworzenie wysoce wyspecjalizowanych chatbotów. Zwrócono uwagę na wpływ wielowątkowego wyszukiwania obszarów tematycznych. Zdefiniowano wykorzystanie powiązanych obszarów tematycznych w analizie tekstu chatbota. Na przykładzie inteligentnego chatbota odnotowano zalety korzystania z wielu powiązanych obszarów tematycznych.
EN
Purpose: The purpose of this publication is to identify the opportunities and threats arising from the use of chatbots and voicebots in Polish public sector institutions. Design/methodology/approach: The theoretical basis presented in this paper is the available literature on the subject. Expert research was conducted with practitioners and theoreticians from the Lodz Province about chatbots, voicebots and public institutions. The research technique was a standardized interview. Findings: The results of the research made it possible to identify the opportunities, limitations and risks of implementing chatbots and voicebots in a public institution. Research limitations/implications: The survey conducted with experts indicates the problem and the need for change and identifies a way forward for digitization in public institutions. Practical implications: The results of the expert research can provide a path to the successful digitization of many public institutions and consequently provide inspiration and savings when designing bots that serve clients. Social implications: The quality of customer service of public institutions is a problem identified in this article. By implementing the suggestions resulting from the research, client service can be improved or completely reorganized. Originality/value: The article highlights the possibility of transferring artificial intelligence tools, i.e. chatbots and voicebots, to public institutions, also pointing out the possibilities of solutions and their limitations and risks of implementation. For the purpose of the paper, expert practitioners and theoreticians were invited to express their opinions.
EN
This paper focuses of the implementation of the goal – oriented chatbot in order to prepare virtual resumes of candidates for job position. In particular the study was devoted to testing the feasibility of using Deep Q Networks (DQN) to prepare an effective chatbot conversation flow with the final system user. The results of the research confirmed that the use of the DQN model in the training of the conversational system allowed to increase the level of success, measured as the acceptance of the resume by the recruiter and the finalization of the conversation with the bot. The success rate increased from 10% to 64% in experimental environment and from 15% to 45% in production environment. Moreover, DQN model allowed the conversation to be shortened by an average of 4 questions from 11 to 7.
EN
In the era of digitization and general access to Internet resources, it seems natural to expect fast, direct, and tailored access to the knowledge of interest. The research shows that the use of modern technologies is not reserved only for industrial solutions, but can be applied in common use. Solutions based on artificial intelligence can provide solutions to many problems of the modern world. This is particularly visible in the era of challenges related to ecology (e.g. minimization of paper consumption) and expectations of fast access to information regardless of place and time. Treating chatbots as a tool supporting the customer in current activities, quick problem-solving shows the potential and care for the image of the producers. Developing the functionality of virtual assistants used for marketing activities with the functionality of technical support can bring tangible benefits both in the economic and social spheres. It should be noted that electronic versions of documents, knowledge transferred in an interactive form can be easily updated and presented in different forms. This increases the attractiveness of transmitted knowledge, users can choose the appropriate form, and access to these resources becomes easier. Artificial intelligence-based tools in the form of chatbots (also called virtual assistants) seem to be a solution worthy of interest. This paper presents the process of developing a virtual assistant to support the maintenance and repair activities of small household appliances. A chatbot aims at gathering in one place and then providing dedicated knowledge resources to an individual user on a just-in-time basis.
5
Content available Chatbots in marketing
EN
The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers. Homo Cyber Oeconomicus, one of the potential stages of ongoing consumer’s evolution, lives between processes of dehumanization of the surrounding world and humanization of digital technologies. While remaining in a constant contact with smart devices, systems and algorithms, they are looking for new values and meanings, which are a metaphor of their desires, fears and behaviors. As a result, the digital ecosystem, as an attempt to combine the humanism idea with technologization processes, poses new challenges to companies/brands, both concerning the quality of interactions with an increasingly digital consumer and tools used in that process. Chatbots can prove to be an interesting solution here, as their spectrum of potential areas of implementation in business systematically increases. The paper attempts to identify the influence of chatbots on marketing taking into account their role in Human - to - Machine interaction process. A part of these considerations is of the character of philosophical discourse on the role of that technology in human life, which is a starting point for the presentation of preliminary assumptions for a model of consumer-chatbot interaction (digital technology) in marketing activity of companies/brands.
PL
Rola technologii cyfrowych, w tym w szczególności Internet of Things (IoT) i Artificial Intelligence (AI) staje coraz bardziej kluczowym elementem zróżnicowanych interakcji pomiędzy markami i konsumentami. Homo Cyber Oeconomicus, będący jednym z potencjalnych etapów trwającej ewolucji konsumenta, żyje między procesami dehumanizacji otaczającego go świata a humanizacji technologii cyfrowych. Pozostając w ciągłym kontakcie z inteligentnymi urządzeniami, systemami i algorytmami poszukuje nowych wartości i znaczeń, stanowiących metaforę jego pragnień, obaw i zachowań. W efekcie digital ecosystem, będący próbą zespolenia idei humanizmu z procesami technologizacji stawia przed firmami/markami nowe wyzwania, zarówno co do jakości realizowanych interakcji z coraz bardziej cyfrowym konsumentem, jak i narzędzi wykorzystywanych w tym procesie. Ciekawym rozwiązaniem mogą okazać się chatboty, których spektrum potencjalnych obszarów implementacji w biznesie systematycznie chatbotów na marketing, ze szczególnym uwzględnieniem ich roli w procesie interakcji Human – to – Machine. Część prowadzonych rozważań ma charakter filozoficznego dyskursu nad rolą tej technologii w życiu człowieka, co stanowi punkt wyjścia do prezentacji wstępnych założeń modelu interakcji konsumenta i chatbotów (technologia cyfrowa) w aktywności marketingowej firm/marek.
6
Content available Artificial intelligence at universities in Poland
EN
Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. Chatbots are one of those AI-driven solutions that support learning and teaching processes also in higher education institutions. In this paper there are presented two cases of chatbot technology implementation at Polish universities. Chatbots develop students’ technical and programming skills, but also provide the possibility of gaining linguistic expertise. However, a chatbot’s teaching mastery depends also on its users. That is why it is important to get students to truly understand AI systems and feel responsible for the conversation. But above all, we should ensure that chatbots respect human and civil rights.
EN
The article shows current communication forms between companies, their partners and clients. Moreover, it indicates weak points of current solutions and prove that chatbots are a compromise between traditional and electronic communication ways. A significant aim of the article is to present chatbots as a highly innovative way of customer service and benefits they offer to companies and their clients.
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