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1 Adamus-Matuszyńska A.

1 2002

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Certyfikat systemu jakości a wizerunek firmy

Adamus-Matuszyńska A.

Problemy Jakości

2002

R. 34, nr 12

25-32

The image, brandmark, quality, responsibility - there are key words in the building of correct communication of any firm with its surroundings. Nowaday the customer has very wide knowledge of proper requirements and knows what s/he needs. But the company image is a dynamic phenomena, where the adequate proper application finds even the social psychology as well. The relationships of human beings with some organizations have very often emotional aspects. The word "quality" itself is positively received too, without additional explanations. Therefore the determination "we have quality certificate" acts positively for all people, independent of their positions and placements. Practically in the article are its four managerial aspects and meanings presented: promotional, building of corporate culture, significant improvement of internal communication and actuation, for external information (communication). These conclusions are by real examples confirmed, which are in the publication widely described.