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Features of the offer in the distribution area. Comparative analysis on the example of dairy cooperatives in the Małopolskie and Świętokrzyskie voivodeships

Konieczna Izabela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2021

z. 150

69--80

Purpose: The first purpose of this article is to identify and compare the validity of features of the offer for the customer in the area of distribution from the point of view of dairy cooperatives from Poland from the Świętokrzyskie and Małopolskie provinces, which are adjacent to each other. Design/methodology/approach: Direct interviews using a questionnaire survey were conducted among representatives of cooperatives representing 41% of the population, which resulted from the willingness to participate in the survey. Findings: The analysis of the research results, taking into account the mean for all customers, show that the indicated features of the offer for the customer in the distribution area were considered by cooperatives from both provinces as very important (there was only one feature that was not indicated by all cooperatives). Originality/value: The comparison of the validity of features of the offer for the customer in the area of distribution of selected cooperatives from two different voivodeships.