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Factors influencing the choice of novel foods containing edible insects - research among the Generation Z in Poland

Platta Anna, Mikulec Anna, Radzymińska Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 202

473--489

Purpose: The objective of this study was to determine whether the lifestyles of young consumers in Poland (Generation Z) are associated with their preferences regarding the attributes of foods with edible insects, and whether they can influence their willingness to consume new, innovative foods with edible insects. Design/methodology/approach: The empirical study was conducted by indirect interview method, via an online platform, among 749 students in Poland in 2023. Findings: Generation Z's acceptance of foods containing edible insects as a solution or support to the problem of finding new food ingredients with high nutritional value was correlated with pleasure orientation (among men), lack of attachment to the culinary traditions of the region of origin (among men and women), high nutritional value of food and high health awareness (among women). Research limitations/implications: The research has certain limitations. Despite the large size of the study group, the results obtained are not representative and cannot be generalised to the population of young adults (Generation Z) in Poland. Practical implications: Acceptance of new foods containing edible insects (fresh, frozen, dried, powdered e.g. meal) by young consumers (Generation Z) should be based on reliable information about their nutritional value and the possibility of satisfying their needs according to their lifestyle and perceived values. Social implications: The study effectively captured a range of lifestyle determinants, such as health awareness and its correlation with nutritional claims, pleasure orientation and its correlation with attractive taste and affordability (for men) and attractive appearance (for women). Originality/value: The research enriches the existing literature on entomophagy by highlighting the potential acceptability of insect-based foods among young adults, thereby contributing to broader discussions on sustainable food systems and environmental protection. This novel approach not only addresses current environmental and nutritional issues, but also provides a basis for future research and policy development aimed at improving food security and sustainability.