The article explores the potential of elderly people living in rural areas in terms of implementing social innovations related to care provision. It is argued that seniors should receive greater recognition as important actors organizing care at the local level. Two examples of care cooperatives recently established in Dutch rural communities are used to illustrate the argument. The article is based on a literature review and in-depth interviews conducted in the Netherlands in February 2017. The challenges involved in transferring this model to Poland are also discussed.
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