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EN
As a fundamental driving factor for high-quality advancement, elucidation remains requisite regarding the potential of the digital economy (DE) in achieving conjoined governance aimed at pollution reduction and carbon reduction (PCR). This study conducts a comprehensive analysis of the nexus between digital economic development (DED) and carbon mitigation. Empirical analyses are conducted utilising panel data encompassing Chinese municipalities from 2011 to 2020, enabling a quantitative evaluation of the influence exerted by DED on the concerted governance of carbon reduction and haze mitigation. The results emphasise that: DED cultivates conducive circumstances for curtailing carbon emissions and addressing haze pollution, with subsequent robust testing reinforcing the enduring significance of DED’s impact on PCR. Heterogeneity analysis reveals the pronounced effect of DED on PCR, particularly discernible in provincial capitals, eastern municipalities, as well as first and second-tier urban centers, alongside metropolises of significant magnitude. The reciprocal impact of DED on PCR predominantly stems from industrialisation synergies, primarily attributed to the optimisation and advancement of industrial structure, concomitant with enhancements in production efficiency.
EN
Using survey, we discuss how climate and environmental issues awareness affects residents’ low carbon use behaviour. The results are following. Firstly, climate and environmental issues awareness positively affects residents’ low carbon use. Secondly, perceived effectiveness has mediate effect on the relationship between climate and environmental issues awareness and low carbon use behaviour partly. Thirdly, perceived value has negative moderate effect on the relationship between climate and environmental issues awareness and low carbon use conduct. The results of this study show that when residents feel higher perceived value about their low carbon consumption, they will engage in low carbon use even with lower climate and environmental issues awareness. It tells us that we should treat the residents differently with classification when advocate low carbon use. Specifically, there are some product and service in which consumers can gain high perceived value if the residents frugally use them with high efficiency. And we need to make effort to the following things: we improve the perceived value with hard working, and on the other hand, we make enough effort to enable the residents to deeply experience the perceived value via multiple means.
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