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EN
The purpose of the article is to justify the use of a matrix approach to the interpretation of the results of evaluating the effectiveness of the development of labor potential. As evaluation indicators, we propose the level of management of labor potential, which is determined using the grapho-analytical method "potential square" and the level of management of the competitiveness of the business entity, which is determined using the graphic method "polygon of competitiveness". To identify these indicators, we used a developed three-point aggregated scale, which made it possible to quantitatively divide the formed quadrants according to threshold values: the zone of high efficiency in the use of labor potential (quadrant 9(MLLPQP High; MLCBECBHigh)), average (quadrants 3 (MLLP QPHigh; MLCBEC-BLow), 5 (MLLPQPAverage; MLCBECBAverage), 6 (MLLPQPHigh; MLCBECBAverage), 7 (MLLPQPLow; MLCBEBHigh), 8 (MLLPQPAverage; MLCBECBHigh)), and low (quadrants 1 (MLLPQPLow; MLCBECBLow), 2 (MLLPQPAverage; MLCBECBLow), 4 (MLLPQPLow; MLCBECBAverage)). The value of the research lies in the fact that the pro-posed matrix approach to the results of evaluating the effectiveness of the development of labor potential makes it possible to take measures to improve its management. It is emphasized that in today's conditions and the limitation of financial resources, the vector of management should be aimed at preserving the labor potential, using its opportunities and experience.
EN
Purpose: The main study objective is to identify the most important reasons why owners of agrotourism business entities undertake coopetition activities and to identify the benefits and risks resulting from the implementation of the coopetition strategy. Project/methodologyapproach: Theoretical aspects of the coopetition strategy are the starting point for pilot studies carried out in the Świętokrzyskie region on a sample of 150 agrotourism business entities, which accounts for about 30% of all such entities operating in the region. An interview questionnaire was used in the study. A deliberate selection of the research area and the subjects surveyed was assumed. Results: The analysis of the results of the pilot study shows that the coopetition strategy brings greater benefits to agrotourism business entities than competition and co-operation strategies implemented separately, the benefits include: expanding the scale of operations, strengthening the position of the company in relation to competitors which are not parties to the coopetition agreement, and access to new customer markets. When making a decision on cooperation, the surveyed owners of agrotourism business entities most often treat it as a strategic decision, i.e. relating to effects in a distant time horizon, and its main reason is to increase competitiveness on the market. Practical implications: Both cooperation and competition relations are important for the development of agrotourism business entities. Cooperative relationships are created as associations, usually to carry out tasks aimed at increasing the attractiveness of a given tourist destination. Competitive relationships concern in particular the individual offer of services, their quality and diversity. The consequences of both types of activities have a significant impact on building competitive advantage of the surveyed business entities. Originality/value: The analysis of literature leads to the conclusion that there are no scientific studies showing the coopetition in relation to the activities of agrotourism business entities. Therefore, the issues addressed form a research gap. The article is directed to owners of agrotourism business entities and agrotourism associations.
3
Content available Market Management in Market Activity
EN
The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of management, including those involved in the implementation of its basic functions, necessary for the implementation of the objectives of market activity. This subjective character of management was presented in selected economic entities.
EN
This article presents selected issues related to the elaboration of the method used to the organization of data flow in the business entity with the assistance of data flow diagram and the theory of queues. The aim of this work is to create a method, to visualize processes in business entity in the form of data flow diagrams and to determine the weakest points in data flow in the business entity using the theory of queues as well as to propose solutions improving this process.
PL
Dystrybucja jest zróżnicowanym i kompleksowym procesem, uwarunkowanym profilem działalności końcowego odbiorcy oraz posiadanym potencjałem dystrybutora. Przez potencjał, należy rozumieć zarówno zasoby wewnętrzne przedsiębiorstwa, wdrażane strategie, realizowane procesy, posiadane siły i środki, a także szanse zlokalizowane w otoczeniu zewnętrznym firmy Pierwsza część artykułu zawiera ocenę odbiorców oraz dostawców firmy poprzez ukazanie zależności determinowanych ich położeniem, charakterem działalności, a także udziałem odpowiednio w sprzedaży, czy też zaopatrzeniu. W drugiej części artykułu zaprezentowano inicjację oraz przebieg procesu dystrybucji, poczynając od nawiązania kontaktu z potencjalnym klientem, a na dostawie towaru kończąc.
XX
Distribution is a varied and complex process determined by the profile of activity of the final consignee as well as by the capacity of the distributor. Capacity refers to a company’s internal resources, implemented strategies, conducted processes, manpower and equipment, as well as windows of opportunity located in a company’s external surroundings. The first part of the paper contains an assessment of a company’s consignees and suppliers conducted by presenting relationships determined by their location, nature of their business activity, as well as their share of sales and supply. In the second part of the paper, there is a presentation of initiation and the process of distribution, from establishing contact with a prospective customer to delivery of goods.
PL
Dystrybucja jest zróżnicowanym i kompleksowym procesem, uwarunkowanym profilem działalności końcowego odbiorcy oraz posiadanym potencjałem dystrybutora. Przez potencjał, należy rozumieć zarówno zasoby wewnętrzne przedsiębiorstwa, wdrażane strategie, realizowane procesy, posiadane siły i środki, a także szanse zlokalizowane w otoczeniu zewnętrznym firmy Pierwsza część artykułu zawiera ocenę odbiorców oraz dostawców firmy poprzez ukazanie zależności determinowanych ich położeniem, charakterem działalności, a także udziałem odpowiednio w sprzedaży, czy też zaopatrzeniu. W drugiej części artykułu zaprezentowano inicjację oraz przebieg procesu dystrybucji, poczynając od nawiązania kontaktu z potencjalnym klientem, a na dostawie towaru kończąc.
EN
Distribution is a varied and complex process determined by the profile of activity of the final consignee as well as by the capacity of the distributor. Capacity refers to a company’s internal resources, implemented strategies, conducted processes, manpower and equipment, as well as windows of opportunity located in a company’s external surroundings. The first part of the paper contains an assessment of a company’s consignees and suppliers conducted by presenting relationships determined by their location, nature of their business activity, as well as their share of sales and supply. In the second part of the paper, there is a presentation of initiation and the process of distribution, from establishing contact with a prospective customer to delivery of goods.
PL
Koncentracja potencjału gospodarczego ma na celu osiągnięcie optymalnej efektywności ekonomicznej w ramach działalności podejmowanej w strukturach zintegrowanych. Do kręgu podstawowych funkcji grup kapitałowych należy również oddziaływanie i wpływanie na sfery działania wszystkich wewnętrznych jednostek prawno- -gospodarczych. O znaczeniu i jakości decyzji w procesie zarządzania grupą kapitałową łącznie stanowią wszystkie warunki jej podjęcia, dlatego artykuł jest próbą identyfikacji zakresu i możliwości podejmowania decyzji w złożonych strukturach kapitałowych.
EN
The concentration of the economic potential is aimed at an achievement of the optimum economic effectiveness as part of activity taken in integrated structures. Also having an influence and influencing spheres of the functioning of all domestic legal-economic units belongs to the range of basic functions of capital groups. About meaning and the quality of the decision in the process of managing the capital group altogether all conditions constitute withdrawals for her, therefore the article is an attempt of identifications of the scope possibilities of the decision making in the complex capital struktures.
8
Content available remote Zarządzanie ryzykiem jako czynnik strategii organizacji
PL
W artykule autor podejmuje problematykę ryzyka w działalności gospodarczej. Przytacza podstawowe terminy tego niekorzystnego zjawiska, które swym zasięgiem obejmują wszystkie podmioty gospodarcze. Ryzyko odnosi się do wszystkich decyzji podejmowanych przez kadrę kierowniczą, w tym menedżerów. Do głównych zadań tych osób należy rozpoznanie rodzaju ryzyka, na jakie narażona jest firma, dokonywanie pomiaru ryzyka, kontrola ryzyka, a także zapewnienie dopływu informacji o ryzyku. Efektem zarządzania ryzykiem jest zabezpieczenie firmy przed niekorzystnymi skutkami ryzyka. W artykule są sugestie autora związane ze zmniejszeniem skali ryzyka i sposobami jego ograniczania.
EN
The author analyses risk issue in business activities. The paper includes fundamental terms of this unfavourable phenomenon, which concerns all business activities. Risk is related to all decisions made by management staff, therein managers. The main tasks of management staff is the recognising types of risk to which the company is exposed, measuring risk, and taking steps to control risk, and also assurance of risk information inflow. The effect of risk management is to protect the company against unfavourable results of risk. In the article, the author suggests how to reduce the scale of risk and methods to limit it.
9
Content available remote Integracja z NATO : na poziomie układu pozamilitarnego województwa
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