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The association between Pakistan and the European Union, with a particular focus on trade

Parvez Ammar, Amjad Ayesha, Zubair Ahmad, Ahmed I. Albarrak

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 194

387--416

Purpose: This paper aims to investigate the bilateral relations between Pakistan and the European Union, with a specific emphasis on trade dynamics. The primary purpose is to explore the factors influencing trade between these two entities, delving into historical perspectives, contemporary developments, and future milestones set by the European Union and Commission. Design/methodology/approach: The objectives are achieved through a comprehensive analysis of trade data, policy documents, and relevant literature. The research employs a multifaceted approach, encompassing both theoretical and empirical considerations. The theoretical scope extends from the historical Silk Road to the contemporary geopolitical landscape, while the empirical analysis involves a PEST analysis and examination of internal and external factors influencing trade. Findings: The research reveals significant insights into the factors shaping trade relations between Pakistan and the European Union. These findings are presented through a thorough analysis, discussion, and interpretation of results, providing a comprehensive understanding of the bilateral trade dynamics. Research limitations/implications: While offering valuable insights, this study recognizes potential limitations, such as data constraints and geopolitical factors. Suggestions for future research are provided, focusing on areas that could further enhance the understanding of the relationship and trade dynamics. Practical implications: The paper identifies outcomes and practical implications for businesses and enterprises engaged in trade between Pakistan and the European Union. Recommendations for changes in business practices are discussed, considering the potential commercial and economic impact of the findings. Social implications: The study assesses the social impact of the Pakistan-European Union trade relationship, exploring how it influences public attitudes, corporate social responsibility, and environmental considerations. The research may inform public and industry policies, potentially affecting the overall quality of life. Originality/value: This paper contributes novelty by offering new insights into the dynamics of the Pakistan-European Union relationship, specifically in the context of trade. Its value lies in its relevance to policymakers, businesses, and researchers interested in understanding and enhancing this bilateral association