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1 2020

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Age and territorial distribution vs. balance of non-savings deposites of individual customers

Bartnicki Michał

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2020

z. 149

19--28

Purpose: The purpose of the research was an attempt of conducting cross-sectional analysis indicating the distribution of individual customer deposits that are stored on non-savings accounts taking into in the adopted arrangements regarding age, location end balance. Design/methodology/approach: In the paper an analysis of data reflecting a structure of individual customers with non-savings deposits, whose average monthly balance exceeded PLN 6 thousand, is presented. Particularly the study covers the age and territorial sections as well as the gradation of balance height resulting from the amount of stored deposits. Both the quantitative and balance amount aspects of bank accounts were examined and reported. Findings: Potential investors, bond issuers (treasury, municipal, etc.) seeking capital may seek capital among individuals and address their offer and issue prospectuses to them. The search for potential individual investors should be focused in particular in the indicated voivodships and age segments. Originality/value: The basic content of the article is new with an original approach to analyzing data from non-savings accounts in comparison of three parameters: age, bill value and territorial distribution.