The article discusses problems connected with the implementation of the concept of sustainable development in tourism. The first part reviews the literature connected with the concept of sustainable development. The second part discusses the theoretical assumptions of the implementation of sustainable development in tourism. Various interpretations of sustainable development in tourism are presented and compared. In the third part the author presents practical aspects of implementing sustainable development. She describes the model of conduct by the regional self-government aimed at creating outside economical benefits. She quotes examples of implementing sustainable tourism by grassroots initiatives undertaken by local communities along with the organs of government administration.
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