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University students’ attitudes toward professional future. Thematic analysis

Szczepańska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2024

z. 200

471--481

Purpose: The purpose of the article is to understand students' attitudes toward their professional future. Methodology: Twelve qualitative in-depth interviews were conducted with university students. A content analysis was performed using the thematic analysis method with QDA Miner Lite software. The article provides an opportunity to trace the use of qualitative methods in a research project. It points out the strengths and limitations of this approach, which is not typically used in research in management science or economics. Findings: The research conducted indicates that in the context of career plans, respondents focus on three options: working as a salaried employee, running their own business and investing. Each of these is associated with different beliefs, emotions and actions. A full-time job is seen through the prism of security, but also fewer profits and demands than running one's own business. Business plans, often inspired by parents of entrepreneurs, co-occur with active preparation: taking additional courses or searching for guidance content on the Internet. Students also consider investments that will generate a passive income. They draw their knowledge on this subject mainly from online sources. Research limitations: The findings of the qualitative study cannot be regarded as representative. The results of the research should be considered as a pilot study. Specifically, students' attitudes toward investing and passive income require further research. Practical implications: Insights into the attitudes of people about to enter the labor market will allow organizations to tailor HR activities aimed at this group. Awareness that students are interested in investments and derive their knowledge on the subject from online sources may provide the stimulus for economic universities to include these issues more broadly in their curricula. Originality/value: Analysis goes beyond students’ professional plans. They were studied in relation to emotions and beliefs. The use of qualitative methods made it possible to explore new areas. The research revealed that for some students, the idea of investing and passive income is very attractive and is considered on equal footing with a full-time job or running one's own business.