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1 2022

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Assessment of investment opportunities for distribution center location in Poland

Karcz Jacek

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

2022

z. 160

287--299

Purpose: Main reason to write the paper is to show one of possible models in market research for choosing the macro area for location of distribution center. There is lack of such researches in the research studies so it’s worth to show different perspectives that are also used in real logistics business. Design/methodology/approach: The approach to the topic is to present and introduce the theoretical value of the topic with an analysis of the literature to then conduct empirical research. Main methods used for research were Mixed Methods between Observation, Secondary Data Analysis and Experiments. The goals of the article have been achieved through the scientific study conducted. Findings: The main results developed in the article are concerned with measuring the attractiveness of Poland's regions for investment in creating a goods distribution center for a logistics operator. The analysis model can be used secondarily to analyze other, arbitrarily selected regions. Research limitations/implications: The research conducted in the course of preparing the publication addresses several key factors, selected by the author. Further research may consider other aspects, factors or may be expanded to include additional factors to deepen the analysis. The research may also be part of the contribution or research part to the creation of a universal model for distribution center location choices. Practical implications: (if applicable) What outcomes and implications for practice, applications and consequences are identified? How will the research impact upon the business or enterprise? What changes to practice should be made as a result of this research? What is the commercial or economic impact? Not all papers will have practical implications. Social implications: The research is 100% focused on practical use and application. For logistics operators looking to expand their business, especially in Poland, it provides a starting point for analysis and strategic decision-making within the location of their base of distribution facilities. A limitation is the access to data on demographics and especially considering the level of earnings of operational employees, which is difficult to estimate for a general model due to the lack of specific business assumptions about the scale of operations. Originality/value: The novelty of the article and the study is the attempt to approach universalization in terms of identifying factors and aspects that are relevant and can be applied to the selection of locations for freely chosen and compared regions, not only the level of provinces as in the case of the study developed in the article.